When you start a cleaning business, many factors that contribute to whether or not you succeed. Business failure usually results from a lack of planning, knowledge, or inflexibility on the part of a business owner. Often in life you have to fail to succeed, but it doesn’t have to be that way when it comes to owning and operating a cleaning business. We’ll explain five keys to success you should focus on to avoid making the same mistakes many small business owners have made before you.
The Keys to Success For Your Cleaning Company
There’s no way to guarantee success for any business, but small business owners can take steps to improve the chances of success. Avoid business failure by focusing on these five critical success factors:
1. Create a Cleaning Service Business Plan and Budget
A small business owner needs to adapt quickly! Many times, business failure results from a lack of foresight and planning. You can deal with changes in the market and many other obstacles when you create a business plan and a budget for your cleaning company.
Though you can’t plan for everything, understanding your business goals and how you’ll achieve them is essential. Use our tips to create a business plan and budget that will set your cleaning business up for success.
Make sure your cleaning service business plan has these five things:
- A description of your business that includes name, location, and key benefits for customers
- An outline of how your business will be organized: how you’ll register your business (LLC, S Corp., etc.) and how it will be managed
- An explanation of the services you provide for customers
- Your business goals and objectives for the next year and how you’ll accomplish them
- An outline of how you’ll create and nurture a strong team of employees
Include funds for the following in your business budget:
- Licenses, permits, and registrations your business needs to operate
- Cleaning products and equipment
- Advertising online and offline
- Paying employees
- Business insurance
2. Keep Your Cleaning Company Neat and Organized
One of the biggest reasons small businesses fail is poor management. Owning and operating a cleaning company can become overwhelming, especially for business owners who have trouble staying organized. Without the right tools, it’s easy to miss jobs or invoice customers incorrectly, which results in lost revenue. Technology makes it easy for cleaning business owners to manage most aspects of their company with cleaning business software.
These Cleaning Business Software Features Keep Your Business Organized:
- Job assignment and management for easy team collaboration
- Automated customer communications for promotions and service reminders
- Task management to plan your daily schedule
- Business reporting to track customers, payroll, revenue, and more
3. Provide an Outstanding Customer Experience
Your business won’t go anywhere if you don’t have happy customers! Successful business owners should focus on existing customers more than acquiring a new one. Use customer retention strategies to show your clients you care and reward their loyalty to your business.
Don’t forget a good customer experience depends a lot on properly training cleaning staff. Your team members are representatives of your company and the ones getting their hands dirty. Make sure your employees understand your company values and the services you offer. When they do, they can deliver a positive customer experience on every job.
4. Use Effective Marketing
It isn’t easy to create a good cleaning business marketing plan! A main reason why businesses fail is the owner can’t plan and execute an effective marketing strategy. Most business owners aren’t advertising professionals, so they don’t know the best ways to promote their company. They either invest too little or too much in advertising.
Avoid wasting money and use these tips to build and manage a success marketing plan for your cleaning business:
Know your customer and provide them with services and promotions they find valuable
Advertise on Google Local Services and other online marketplaces.
Market to existing customers you know are already willing to spend money at your business.
Use cleaning business tools to send out automated messages with promotions.
5. Be Flexible With Your Cleaning Business
The industry, your local market, or the needs of your customers can change at any time. To achieve business success, you have to listen to feedback from customers and team members and adapt to their needs (within reason, of course!). Businesses often fail because owners don’t recognize better ways to do things.
Cleaning business software has reporting features that let you track trends among customers, employees, and your business spending. Use this reporting to identify areas of your business that are doing well and areas that might need some work. Constantly reevaluate and adjust how you’re operating your business to improve efficiency.
Bonus Tips For Cleaning Business Success
Small business owners can rely on tried and true strategies to drive sales and grow their operations. We’ve compiled some additional tips to help your cleaning company achieve success.
Use a Simple Booking System
Create a cleaning business website with an easy-to-use booking system. Make sure to list your services clearly and that the customers can use your website to book service.
Know Your Competition
You can’t establish fair rates for your services or know what your customers want unless you spend time investigating your competition. Look at the services they provide, the promotions they offer, and how they advertise online and offline.
Manage Your Online Reputation
You can lose potential business (or even existing customers) if you don’t manage your online reputation effectively. Customers check online reviews before booking services, so it’s important to know how to respond to negative online reviews the right way.
Unlock Success For Your Cleaning Business
If running a small business were easy, everyone would be doing it! There’s no guarantee your cleaning business will be successful, but there are actionable steps you can take to avoid failure. Incorporate each success factor we covered into your business operations to improve your chances of becoming a successful small business owner.