Marketing your business can be quite time consuming and stressful, but in a few steps you can make the process much less painful. Here is a short list of helpful tips that have helped my journey and improved the growth of my business
How to Get Commercial Cleaning Clients?
- Clearly State Your Customer Value Proposition
- Set up & Optimize a Cleaning Business Website
- Set up Google my Business Location
- Use Social Media
- Spread the Word With Friends & Family
- Go Door-to-Door and Offer Cleaning Services
- Ask Current Clients for Referrals
- Run Paid Campaigns on Google & Bing
- Advertise on a Local Radio in Your Area
Clearly State Your Customer Value Proposition
A customer value proposition clearly shows the manner in which the service you offer exceeds those of your competitors. The most important thing is for it to show potential customers what extra values they will receive by choosing your offers.
The key is to make it concise! I have formulated my customer value proposition in a manner that is understandable for everyone, not just people in the industry. That way potential customers will be able to follow and understand my offer and the benefits of selecting my services.
To write my customer value proposition, I had to sit down and really think about how my business is more suitable to customers, compared to other commercial cleaning services.
Set up & Optimize a Cleaning Business Website
First things first, in this modern age a website has made my life so much easier. Setting up the website was not too complicated and it gives you the ability to net new customers while giving me visibility in my local commercial cleaning market.
I did not overcomplicate the website either. Using informal, everyday language is the best way to go about it. Everything on the website is easily readable, to give the customer a sense of comfort. Complex words and phrases will not impress anyone. In fact, they can confuse customers and make them lose interest.
By focusing on the most sought after questions, I have managed to improve my relationship with the customer basis.
Set up Google my Business Location
Setting up a Business Location on Google was also one of the best things I have done. By adding my address, business name and categorizing the services I offer, Google My Business has given me more visibility. When potential clients search for commercial cleaning businesses in my local area, my business will be among ones that pop up.
This, combined with my reviews, has managed to earn me new clients. My current customers can leave reviews about the service we provided to them. This is very important because it builds social trust with potential customers looking to book a cleaning service for the first time. ‘
Positive reviews provide customers with comfortability and assurance that they will be taken care of. That will allow new clients to decide whether my business is well suited for their needs or not. In most cases, positive reviews will aid you in gaining new clients.
Use Social Media
After my website, my social media accounts are my best friends. Social media allows me to stay in touch with clients. You might think that cleaning businesses do not have much to showcase on such apps – and you might be correct, but they have allowed me to keep up my relationship with my clients effortlessly.
Since commercial cleaning businesses do not operate based on interaction between the cleaning service and the clients, it is important to utilize all tools in your arsenal to maintain that connection. That is where social media apps come into play.
Facebook Groups
Joining and creating Facebook groups has kept my business in the limelight. By joining groups, connecting with people and answering their questions about the cleaning business, I was able to keep my company relevant online.
Facebook is a beginner-friendly platform, you are able to ask questions if you are new to the business, and share content from your website. It is recommended to post often about relevant topics, but make sure to not overdo it as people will take it as spamming.
Instagram has given me a perfect way to show the world how I operate. I do not necessarily post “how to clean this or that” type of content, but maintaining an aesthetically pleasing Instagram page has allowed my business to stand out. Furthermore, Instagram DMs and stories are also a good way to stay in touch with current clients.
As a commercial cleaning business, my clients are fellow businesses. As businesses they have LinkedIn accounts, where I have made connection requests. In this manner, I am able to keep up with the news they share. Interaction between their page and mine shows them I have not forgotten about them after I was paid, which is an easy way to stay in a positive lane with them.
Spread the Word With Friends & Family
I have asked for help when I have started my business. Friends and family members are a great way to help spread your influence. They can either hire you themselves or give recommendations to people they know are looking for cleaning services.
People are more trusting with in-person reviews. What I mean is that they will more likely choose my services if they are recommended to them by someone they have a personal connection with. I have used this power to my benefit.
Friends and family have also helped me in the review department. I have asked the people in my closer circle who have used the services I offer to leave positive reviews and spread the word. While the most popular review websites are Google, Bing, Facebook and Yelp, them leaving reviews on these websites has made my business more well-known.
This will also possibly generate more clients, as most potential future clients are bound to check my reviews online, and base their decision on them. With the reviews, I have also asked them to write a few sentences on why they liked my services, as too many 5-star reviews without any text can come off as suspicious.
Go Door-to-Door and Offer Cleaning Services
It might sound cliché, but going door-to-door is also a good sales tactic. This approach in gaining new clients has allowed me to give a lasting first impression to potential clients.
Some businesses will not appreciate this approach, but focusing on the ones who find it a pleasant gesture helps you spread your business quickly.
However, it is of the utmost importance that you go about this the correct way, as it can be damaging to your reputation. This face-to-face first impression leaves a longer lasting memory of you and the business you represent. Due to this, the correct door-to-door sales approach needs to be selected so as to not turn off potential clients.
An important factor with door-to-door offers is how I represent myself. I make sure to look the part of a professional business owner when I go to talk to potential clients. If I want to be taken seriously, I need to look sharp and speak in a respectable and concise manner. Being too friendly on the first meeting can be off-putting to most businesses.
Ask Current Clients for Referrals
There is not a better way to get new clients for a commercial cleaning business than by the referrals given by current clients. I always ask satisfied clients to give recommendations to their business partners, family and friends. Most satisfied customers have referred me to others without asking, but a friendly smile and kind words go a long way.
Another way to go about this is asking current clients about the businesses they would recommend to you. If my client is not on good terms with a business and they recommend my services, it will probably not be a positive outcome. By ensuring I know which businesses my clients are on friendly basis with, I know which direction to start moving in.
Run Paid Campaigns on Google & Bing
Paid campaigns on Google and Bing are a good investment if you have a marketing budget to work with. These are ads that you pay for, which will be visible on the search sites.
I have used these services to ensure visibility in my local area. As new customers, who have decided to hire a commercial cleaning service search for such businesses in their area, my ads will appear to them.
Most people will not want to waste time searching through the numerous pages on Google and Bing, and will be satisfied in choosing the first option the search engines offer to them. This is where paid ads are important. By paying for them, I have made sure to be the first result they see and click on.
Advertise on a Local Radio in Your Area
This method can be archaic, who listens to the radio anymore? Surprisingly a lot of people!
In the same manner as with Google and Bing, I have paid for an ad at my local radio. This makes sure that people listening to the radio will hear about my commercial cleaning business while they are commuting to work, relaxing on a break or stressing at work trying to locate the exact services I am offering.
Getting Commercial Cleaning Clients Done Properly
The before-mentioned methods have all helped me in gaining new clients for my commercial cleaning business. Of course, you do not need to utilize all of them to achieve success. If some make you uncomfortable, you can tweak and change them to suit your needs.
However, all of these methods are profitable in the long-run if they are used correctly. Be sure to combine and adjust them in accordance to your goals to successfully expand your business.
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