Yelp and Thumbtack are two popular platforms for service-based businesses, including cleaning businesses. Both platforms can be effective ways to attract more customers and book more jobs. Here are 6 strategies for utilizing Yelp and Thumbtack to grow your cleaning business.
Set Up a Professional Profile
Your profile on Yelp or Thumbtack should be complete and professional. Make sure to include all relevant information, such as the services you offer, your service area, your pricing, and your business hours. Include high-quality photos of your work to showcase your services and make a good first impression. Also, encourage your existing customers to leave reviews on your profile. Positive reviews can help build your business’s reputation and attract more customers.
Promptly Respond to Inquiries
Customers expect quick responses when they reach out to service-based businesses. Make sure to respond promptly to any inquiries you receive through Yelp or Thumbtack. Customers are more likely to book a cleaning service with a business that responds quickly and professionally.
Use Promotions and Deals
Yelp and Thumbtack both offer the ability to create promotions and deals for your services. Consider offering a discount or a special deal for first-time customers to encourage them to book with you. You could also offer a discount for customers who book regular cleaning services on a weekly or monthly basis. By offering promotions and deals, you can differentiate yourself from your competitors and attract more customers
Utilize the Ad Services
Yelp and Thumbtack both offer paid advertising services to help your business stand out in search results. Consider investing in these services to increase your visibility and attract more customers. Yelp Ads allows you to feature your business at the top of Yelp search results and on competitor pages. Thumbtack also offers promoted listings that appear at the top of search results and receive a higher visibility.
Follow Up with Customers
Following up with customers after a cleaning service can help you build relationships and encourage repeat business. Send a follow-up email or message asking for feedback and thanking them for their business. This can help you improve your services and increase the likelihood of them booking with you again in the future.
Optimize Your Listing for SEO
Make sure your Yelp or Thumbtack listing is optimized for search engine optimization (SEO). This means including relevant keywords in your business name, description, and tags. You can also use location-specific keywords to help customers find your business in their local area. By optimizing your listing for SEO, you can increase your visibility and attract more customers.
In conclusion, Yelp and Thumbtack can be effective platforms for growing your cleaning business. By setting up a professional profile, responding promptly to inquiries, using promotions and deals, utilizing the ad services, following up with customers, and optimizing your listing for SEO, you can attract more customers and book more jobs. Remember to track your results and adjust your strategies as needed to achieve the best possible outcome for your business.