As a cleaning business owner, I have learned the importance of a correctly functioning and aesthetic website early on in my career. However, building a new website from scratch can be a daunting task.
In our modern times, technology rules and aids most businesses, as their marketing and clientele depend on their online visibility.
To ease the burden off your shoulders, I have created a simple list of the “website making process” to explain how and what you need to consider and accomplish.
Do I need Technical Skills for Setting Up a Website?
No, technical skills are not needed for setting up a website. There are online website building services, such as WordPress and Joomla, you can use in order to create your cleaning website. These services help you build your website by managing every backend technical factor in your stead.
How do I Make a Website For My Cleaning Business?
Not many things are one-step processes. Website building, especially for first-timers, can look complicated, but if you know what to look for and expect the task will be easier.
These are a few of the steps I took in order to create the website for my cleaning business. By having a website, the visibility of my business was significantly increased on the online cleaning market.
- Choose & Register a Domain Name
- Choose a Hosting Service and Connect Your Domain
- Choose a CMS (Content Management System)
- Choose a Design / Theme For Your Website
- Configure Your Website
- Add Content to The Website
- Your Cleaning Business Website is Up, Now What?
So, this is the list, but what does it mean? Let’s take a closer look at what these titles entail and how they affect the soon-to-be-made website.
Choose & Register a Domain Name
This is self-explanatory. For a website to exist, it needs to have a registered domain.
A domain name will distinguish your website from the rest. I would recommend using your cleaning business’ name or, if that’s taken, combine the business name with words related to the services you offer. In this case, “cleaning”, “residential cleaning”, “commercial cleaning”, “cleaners”, etc. are all good choices.
I have also made sure Google My Business and the website are connected. This allowed my clientele to easily reach my website once they have searched for my company, which has resulted in more booked cleaning appointments.
Choose a Hosting Service and Connect Your Domain
A website hosting service or provider is the business which hosts your domain and website. With the demand for websites being so high, the number of website hosting services has also increased. You can have your pick of different ones and choose one that suits your needs completely.
Make sure to do your research! Before choosing a website hosting service, check out what hosting services are available and take your pick after considering everything thoroughly.
Choose a CMS (Content Management System)
What exactly is a Content Management System? – I hear you ask.
Well, to put it simply, it is an app or piece of software you use to manage the content on the website. These services enable you to have a team of creators, editors, and publishers working on your website to enrich its content. They will generally offer your designing team templates to further help your website creation process.
There are multiple content management systems available for use.
1. WordPress
WordPress is widely considered to be the best option available. I do not mean that lightly. WordPress is estimated to be hosting about 35% of all websites worldwide.
Why is WordPress so appealing to the public? It gives you the freedom to set up your website in the way you wish, and it offers its services for free.
This CMS is capable of hosting versatile website types – from online stores, to membership sites – to ensure its users are satisfied. Also, WordPress does not require you to have any technical knowledge, as its thousands of templates, themes, and plugins will let you design your website without hassle.
While WordPress is free to use, some themes and plugins on it are not. Likewise, you need a domain name and a hosting account to manage the website successfully.
2. Joomla
Another CMS worth looking into is Joomla. However, keep in mind that this one is not considered to be beginner-friendly. Joomla is mainly offered for more experienced developers and other website creators, as its handling can be a bit complicated.
Joomla is also a free content management system, however, a domain name and a host account will be needed to handle the website. Furthermore, some extensions will need to be paid for in order to increase the website’s functionality.
Joomla does not have as many themes and plugins available compared to WordPress, but it still provides you with the flexibility needed to run your cleaning business website. This CMS is recommended if you wish to have a more complex website developed.
3. Other CMS Options
While WordPress and Joomla are considered the most popular content management systems, they are not the only ones accessible on the market. It just takes a few simple clicks to see a list of CMS services available.
Drupal is another free-to-use content management system, known for its higher-end clientele, as it hosts some very important websites (such as The Economist).
Choose a Design / Theme For Your Website
A website needs to be eye-catching to keep the visitors from exiting. Like an Instagram influencer’s page, the website needs to have a consistent theme and design to make it aesthetically pleasing.
The photos, colors, font and text placement chosen need to keep the customer on the website, while also ensuring that the website is easy for them to navigate. However, the themes I have selected still had to coincide with my cleaning business. Random images and themes are not the way to go.
If you decide to go with a CMS which offers templates, your job will be easier in this regard.
Configure Your Website
The next step is to add all relevant information about your business to the website. Staring from the About Us page, down to the last detail of the business hours, contact information, and estimated fees.
If concise information is added to the website, the customers will be able to comfortably navigate on it. This ensures that the clients will not give up and leave your business website before seeing the information they need.
Add Content to The Website
Extra content is also important. Apart from the necessary information, the website also needs to keep the customer engaged. Blog articles are a good way to go about this. However, you can also add special pages to the website, which showcase the equipment you use, and the members of your team.
Such information has created a connection between my business and my clientele. They got to know the cleaning process my business uses, the employees I have hired, the values the company upholds, and much more.
Don’t be afraid to experiment with the content, but keep it relevant both for the cleaning market and for your customers.
Your Cleaning Business Website is Up, Now What?
Now that your website is up and running, you can start the next step of your business journey. While the road to success is not easy all the time, things can still be managed to reap the fruits of your effort.
However, the hard part is just to come. As your cleaning business grows, you will need to ensure every cog in your system is oiled and running. Improvements and changes can always be utilized to increase your profit and your team’s performing ability.
I have created Maidily to help fellow cleaning businesses to maintain their organizational ability and run their business without any issues.
With services like Maidily, smooth out your appointment booking, workload management, and client communication to allow you to focus on work without headaches.
Thank you for writing this article!