• Skip to main content
  • Skip to primary sidebar
  • Skip to footer
Cleaning HQ
  • Start Here
  • Hiring & Training
  • Sales & Marketing
  • Systems & Automation
  • Scheduling Software
how_to_find_house_cleaning_clients_without_trying

How to Find Customers Without Trying

April 13, 2022     in Sales & Marketing, Start Here     by Mony      Leave a Comment

While some cleaning businesses seek commercial clients, others prefer house cleaning clients. Both have their own challenges when it comes to client acquisition. But when it comes to acquiring house cleaning clients, let me tell you what definitely won’t work – asking how to find house cleaning clients. 

If you’re totally new to this and haven’t had any clients before, this approach may work, though in that case, I’ll urge you to read our guide on getting your first cleaning client. 

Nonetheless, after a point, you have to stop actively looking out for clients and let them find you instead. 

But why? And how do you do that?

That’s what we’ll talk about in this article – how to find house cleaning clients without trying.

 

how_to_find_house_cleaning_clients_without_trying

Let Them Find You

80% of your results come from 20% of your efforts. Keep this in mind as we try to understand why chasing clients is a waste of your time and resources. 

It’s much easier to sell your product to someone who needs it than to convince someone to buy your products that may not need it. If you’re actively trying to find and reach out to potential clients, you’ll come across many people who just don’t need your cleaning services right now. 

As a result, you’ll be wasting a huge chunk of your time and resources that are better spent on other things, which we’ll talk about in a minute. 

Here are some marketing strategies that could be a potential waste of time when you’re looking to get house cleaning clients –

  1. Door-to-Door Sales
  2. Cold Calling
  3. Facebook Ads
  4. Google Ads

While Facebook ads and Google ads are somewhat effective, overall, you’ll still be playing a numbers game. The only time I recommend using Facebook ads is if you’re retargeting. I talk about this article – how to get cleaning clients fast.

So what do we do instead? How to find house cleaning clients without actually looking out for them?

Here’s what you gotta do – build a strong online presence. Put most of your time and resources into building a solid brand image. If you do it right, the right clients will reach out to you instead of the other way around.

 

how_to_find_house_cleaning_clients_without_trying

List your Business on Yelp, Thumbtack and Google Local Services

Unlike other industries, we don’t need to spend our marketing budgets on social media or other forms of content marketing. 

In the cleaning business industry, the first step to building a strong online presence is to list your business on Yelp, Thumbtack and Google Local Services. 

My cleaning business, Maid to Glow, gets over 90% of its booking for these platforms. So, list your business on these platforms. Fill out all the relevant information. 

The key to getting house cleaning clients on these platforms is to have all your information filled out, have compelling images and have a lot of positive reviews. That’s how you stand out there. 

Check out our guide on how to set up your Yelp, Thumbtack and Google Local Services profile for maximum results.

 

 

Referrals & Word of Mouth

I have talked about referrals and word-of-mouth many times before, and I’ve always maintained that it’s one of the best old-school methods for getting cleaning clients. 

Of course, do an excellent job first, then ask your clients if they are happy and satisfied with your services or not. If they say yes, you can go ahead and ask them to refer you to their friends and family.

It works great because you get similar clients through referrals. So, if you cleaned someone’s house, they’ll most likely refer you to other house cleaning jobs. 

 

 

how_to_find_house_cleaning_clients_without_trying

Partner with Similar Businesses

Another great old-school method. Partner with similar businesses like event planners, decorations, real estate agents, etc. Businesses that have similar audiences and sell similar services as yours.

 

how_to_find_house_cleaning_clients_without_trying

Market Yourself As a House Cleaning Business

It’s crucial to focus all your efforts in one direction. If you only want house cleaning clients, you should market your business as such. I see too many cleaning businesses hopping from one niche to another or sailing two boats at once. 

There’s nothing inherently wrong with that, but understand that your results will be all over the place. There’ll be very little consistency.

However, if you only market your business as a house cleaning business and stick to it, you’ll get much better and more consistent results. 

Plus, if you want clients to find you instead of the other way around, you have to be the best at what they are looking for. 

Put yourself in their shoes for a second. 

If you’re looking to get your house cleaned, who would you rather hire – someone who only cleans houses and is an expert in that or someone who cleans houses as well as commercial spaces and is decent at both. 

See what I’m saying?

 

Set Up a Website that Converts

The last point is somewhat unrelated to the topic of how to find house cleaning clients, but it’s really important. 

You should have a website that converts. 

What do I mean by that? 

Your website should have everything that helps the customers make a decision. 

It should answer all the questions or doubts they have before they can even ask. The interface should be smooth and effortless to use. You don’t wanna confuse your clients, or they will leave. It should encourage people to buy add-ons and extras. Check out how to upsell cleaning services to know more about this. 

Nonetheless, it’s crucial to have your website and booking process on point. Other than this guide to setting up your cleaning business website, Maidily is a great tool to create a great website.

 

Final Thoughts 

So, that’s how to find house cleaning clients – you don’t. As I said before, the most important thing is to have your Yelp, Thumbtack and Google Local Services profile on point. Also, your Google My Business page. 

Other than that, check out the 6 ways to promote your cleaning business to find more new ideas.

116
#how to book more jobs#jobs#marketing for cleaning businesses#more bookings#more customers#revenue#sales
You May Also Like
5 Ways to Book More Jobs for Your Cleaning Business
Cleaning Business Success Story: AZ Clean Co
How to Start a Cleaning Business (Under $2500)
5 Ways to Reduce Costs in your Cleaning Business
Author Picture
Mony Gueorguiev

Founder & CEO

Maidily

Mony’s inspiration for Maidily came from being the owner of Maid to Glow, a cleaning service company in Atlanta, serving more than 500 customers each year.

With a passion to give other cleaning business owners an opportunity to grow their business Mony believes Maidily will be the tool that will take all the stress out of running a business.

As a normal human, Mony enjoys traveling, doing lots of Bulgarian things, eating unique foods (lots of food…), exercising, hanging out with his pup, Leo, and trying on expensive watches that he will never buy.

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Popular Posts

  • Definitive Guide on Getting Commercial Cleaning Clients

    June 24th, 2021
  • Guide to Setting up a Cleaning Business Website

    June 24th, 2021
  • Discover How to Use Yelp, Thumbtack, and Google Local Services for Your Cleaning Business

    August 10th, 2021
  • 7 Best Cleaning Business Tools

    July 29th, 2021
  • 7 Ways to Promote Your Cleaning Business

    July 12th, 2021

Subscribe & Follow

Maidily Facebook Maidily Instagram Maidily LinkedIn Maidily YouTube

What are you looking for?

Start Here Need More Cleaning Clients? Struggling to Hire Great Cleaners? Systems & Automation to Give You Freedom

About Us

About Us

Maidily is a simple and effective online scheduling software for maid service/cleaning businesses across the nation. Our online integrations will give your customers the ability to purchase services through your website in seconds. Maidily also offers complete job automation (reminders, analytics, receipt sending + MORE) functionality that works seamlessly with our dynamic calendar system to completely automate your business while increasing conversion rates. Learn More

Footer

Feeling a little lost?

  • 14-day free trial
  • Team
  • Community
  • Cleaning HQ Home

Latest Posts

  • 5 Ways to Book More Jobs for Your Cleaning Business
  • Cleaning Business Success Story: AZ Clean Co
  • How to Start a Cleaning Business (Under $2500)
  • 5 Ways to Reduce Costs in your Cleaning Business
  • 5 Ways to Retain Cleaning Contractors for your Business
  • How to Advertise your Cleaning Services

Recent Marketing Strategies

  • 5 Ways to Book More Jobs for Your Cleaning Business

    February 16th, 2023
  • Cleaning Business Success Story: AZ Clean Co

    November 8th, 2022
  • How to Start a Cleaning Business (Under $2500)

    September 10th, 2022
💰 Do you want to know how Mony Gueorguiev made 💰 Do you want to know how Mony Gueorguiev made $120,000+ in the 1st year of starting his cleaning business? :moneybag:

💪🏻 He will be talking about what actions he took to get to $120,000+ on Wed, March 22, 2023, 11:00 AM–1:00 PM EST!

He’ll be doing a FREE webinar (How to Grow Your Cleaning Business) with Juan Chaparro, Founder of Gmaids and Pipehire, who will be discussing the best practices that you can follow for hiring & recruiting - a MAJOR pain point for all of us in this industry!

💥 What will you get out of this?

A step-by-step strategy to grow your residential cleaning business from a hiring and sales perspective!If you want to grow and hit that $1M a year revenue while you keep things in balance, this workshop is for you

👉🏻 Save Your Seat By Clicking the Link in Bio

What you’ll learn:

🔑 Hiring & Recruiting
The seven stages of the employee recruiting process:

• Acquisition
• Screening
• Interviewing
• Training
• Onboarding
• Management
• Referral

🔑 Sales & Marketing
The eight ways you can maximize revenue:

• Optimized website
• Online booking
• Online payment
• Business automation
• GLS/GMB profiles
• Yelp/Thumbtack profiles
• Reviews
• Leads/sales

🚨 Stop struggling, reduce stress, and increase sales!
Seriously, jump in…it’s free…

👉🏻 Save Your Seat By Clicking Link in Bio
😭 Q: What’s one of the biggest challenges you 😭 Q: What’s one of the biggest challenges you can face in a cleaning business?

🎯 A: Finding that perfect balance between sales and hiring....right? So that you can always have bookings come in and staff ready to work and make customers happy!

Well the reality is that this is RARELY the case…

Most companies always have too many jobs and not enough employees or not enough work and too many employees.

We’re doing a free workshop 3/22 @11am with Juan Chapparo, Founder & CEO of Gmaids and Pipehire, and Mony Gueorguiev, Founder & CEO of @maidtoglowllc and @maidily_official ...addressing these exact pain points.....

If this is your current situation grab your seat now – it’s FREE anyway…
======================

Are you a manager or owner of a residential cleaning business but you don’t have a clear business process to follow or system to follow in order to maximize growth?

Do you want to grow and hit that $1M a year revenue goal?
This workshop is for YOU!

Here’s what you’ll learn:
========================

You’ll learn how to implement The Hiring Funnel Framework and follow the 7 stages of the employee recruiting process:
✅ Acquisition
✅ Screening
✅ Interviewing
✅ Training
✅ Onboarding
✅ Management
✅ Referral
========================

You’ll understand the 8 ways you can maximize revenue to create recurring revenue growth:
✅ Optimized website
✅ Online booking
✅ Online payments
✅ Business automations
✅ GLS/GMB profiles
✅ Yelp/Thumbtack profiles
✅ Reviews
✅ Leads/sales
======================

Imagine your life after the event...

Reduced stress and increased sales while operating a more balanced business - reliable workers and bookings coming while you sit and enjoy life (literally – get bookings while sitting on your couch) or run other projects or, better yet, have more time with family!

You'll get a step by step strategy to grow your residential cleaning business from a hiring and sales perspective all under 2 hours!

Save Your Seat 👉🏻 https://buff.ly/3mE4SPs 👈🏻
🚨 Link in Bio 🚨
🪴 How to Grow Your Residential Cleaning Busines 🪴 How to Grow Your Residential Cleaning Business
Wed, March 22, 2023, 11:00 AM – 1:00 PM EDT

🎁 FREE Workshop 🎁

Do you need help balancing sales, marketing, and hiring in your residential cleaning business?

Learn from Juan Chaparro, Founder of Gmaids and @pipehirehrm , along with Mony Gueorguiev, founder of @maidtoglowllc and Maidily, successful Cleaning business owners who combined have sold more than $10M in home cleaning sales in the last 5 yrs.

👉🏻 Sign Up Link in Bio 👈🏻

❓ Who is this for?
Business owners and office sales managers need a straightforward process or system to maximize growth and scale their cleaning business. In addition, they constantly need help to balance their business growth.

💥 What will you get out of this?
A step-by-step (free) strategy to grow your residential cleaning business from a hiring and sales perspective, all under 2 hrs of training.

If you want to grow and hit that $1M a year revenue while you keep things in balance, this workshop is for you; this is what you’ll learn.

👉🏻 Grab your seat here! Link in bio 👈🏻
https://buff.ly/3mE4SPs

➡️ In the area of Hiring and Recruiting
Learn how to implement The Hiring Funnel Framework and follow the seven stages of the employee recruiting process:
• Acquisition
• Screening
• Interviewing
• Training
• Onboarding
• Management
• Referral

➡️ In the area of Sales and Marketing:
Understand the eight ways you can maximize revenue to create recurring revenue growth:
• Optimized website
• Online booking
• Online payment
• Business automation
• GLS/GMB profiles
• Yelp/Thumbtack profiles
• Reviews
• Leads/sales

Join our free workshop and stop struggling, reduce stress, and increase sales while operating a more balanced business

👉🏻 Grab your seat here! Link in bio 👈🏻
Is it possible to get 5-6 bookings PER day while y Is it possible to get 5-6 bookings PER day while you sit on your couch?
Oh, yes it is 💪🏻

🚀 Do you have an online booking form?
🚀 Do you have a beautiful website?
🚀 Do you have 2-3 5-star reviews on Yelp/Thumbtack/GLS/GMB?

Maidily can get you ALL of that 💥

We’re a Top Rated Scheduling Software Made Specifically for Cleaning Businesses 
What are you waiting for? 
Jump in & start 💰

👉🏻 14-day free trial (no credit card): www.maidily.com
Do you have a website for your cleaning business? Do you have a website for your cleaning business?
If you don't, you are LEAVING money on the table 💸 

In this age of digital revolution you NEED to have a website just as a STARTING point to compete 🎯

Having the ability to take online bookings & accepting credit/debit cards should be one of the first things you include in your business 💳

👉🏻Get Your Optimized Website: https://maidily.com/template

---
...P.S we support for life and you own your website 100% 💪🏻
Are you getting 5 new bookings per day? You should Are you getting 5 new bookings per day? You should be…

Our customers are 💪🏻…you can too!

No need to pick up the phone OR move from the couch 🚀

Optimized website? ✅
Beautiful online booking form? ✅
5-star review collection process? ✅

Jump in & get set up!
👉🏻 14-day free trial (no credit card): www.maidily.com
2-Way Calling 💥 Place & receive phone calls di 2-Way Calling

💥 Place & receive phone calls directly through Maidily for FREE

👉🏻 Use your free phone number to place calls
👉🏻 Call with 1 click from the Customer profile, Jobs, or Quotes
👉🏻 Inbound calls get linked to the customer profile
👉🏻 Track call history
👉🏻 Access historical call recordings

---

Don’t have a Maidily account yet? 
It’s time to sign up and not miss out on saving your business money 💪🏻

14-day free trial 💥www.maidily.com
New year = new opportunities for growth 💪🏻🚀
 
👉🏻 Send quotes
👉🏻 Book jobs
👉🏻 Manage your jobs on the go
👉🏻 Get paid 4x faster by taking credit/debit cards

Jump into our 14-day free trial 💥
www.maidily.com (no credit card required)
How easy is it to get 6 new bookings in 1 day?
👉🏻Very easy!

Optimized website? ✅
Beautiful online booking form? ✅
5-star review collection process? ✅

We have all of those things + more ready to go for you!

Jump into Maidily - start growing your cleaning business today!
👉🏻 14-day free trial (no credit card): www.maidily.com
Follow on Instagram

Copyright © 2023 · Maidily · Rights reserved