• Skip to main content
  • Skip to primary sidebar
  • Skip to footer
Cleaning HQ
  • Start Here
  • Hiring & Training
  • Sales & Marketing
  • Systems & Automation
  • Scheduling Software
Advertise Cleaning Services for Free

How to Advertise your Cleaning Services

June 13, 2022     in Sales & Marketing, Start Here     by Mony      Leave a Comment

When we hear the word “advertising”, we think of Facebook ads, Instagram ads, and Google Adwords. These advertising channels might work well for most businesses. But they are useless when you want to advertise cleaning services. 

So, how DO you advertise cleaning services?

The short answer is – Yelp, Thumbtack and Google Local Services. 

But we would suggest you stick around till the end of the article to know what works, why it works, and how my own cleaning business, Maid to Glow, gets most of its cleaning clients. 

In this article, you’ll learn – 

  • The #1 mistake most people make when advertising cleaning services 
  • How to advertise your cleaning services for free
  • Paid channels for advertising your cleaning services. 
  • The best way to advertise your cleaning services (+ Examples)

 

Advertising Cleaning Services the Right Way

#1 Mistake People Make When Advertising Cleaning Services

Most people in this industry have no idea what they are doing when it comes to advertising or marketing their cleaning business. They are probably doing something they once heard someone talk about or read somewhere in an article. 

The problem with that, as discussed before, is we’re programmed to think that advertising on the internet is only limited to Facebook ads and Google Adwords. 

Firstly, that’s not true. Secondly, Facebook and Google ads are almost useless if you’re trying to grow your cleaning business and get more clients. We’ll explain why later in this article, but if this is you, stop right now. 

There are better ways to advertise cleaning services that require much less or no money at all but will give you 10x the results.

 

Advertising Cleaning Services the Right Way

Advertise Cleaning Services for Free

Yelp and Thumbtack

Let’s talk about the FREE methods to advertise cleaning services first. Yelp and Thumbtack are the only two platforms that don’t charge you anything to create a profile and list your business. 

As for how effective are they? 

Let’s just say Yelp and Thumbtack can bring you more house cleaning clients than Facebook ads or Google Adwords ever can.

So, make sure you fill out all the relevant information, add relevant pictures and use the right keywords in your business listings. 

If done right, you can rank for popular keywords like “cleaning services”, “house cleaning services”, “office cleaning services”, etc., on Google without paying a single dollar.

Advertising Cleaning Services the Right Way

As you can see in this picture, Maid to Glow is ranking second because, over the years, I’ve figured out how to best optimize my profile to rank on these platforms. And by ranking on these platforms, my business is automatically ranking on Google.

Also, getting reviews on these platforms is critical for your success. The more positive reviews you have, the easier it is for you to rank for these keywords. 

Of course, if you just started out and haven’t had any clients yet, you’ll struggle for reviews. But to be honest, getting your first client is not that hard. Here’s a guide on getting your first cleaning client.

Referral Programs

Referral programs are great for when you have a good rotation of clients. 

The idea is you create a program that allows your customers to get discounts or free service if they successfully refer a new client. 

Sure, in a way, you’re spending money to get new clients. But remember that you’re not paying anything upfront and will make your money back instantly with a new client. So, it’s worth it.

Groups and Local Events

There are online communities and groups, plus local offline events where you can advertise your cleaning business for free, but we don’t recommend doing it at all. It’s a waste of time. 

Why?

The best way to get clients fast is to let them come to you. Not the other way around. I’ve discussed this concept in detail in my article on finding cleaning clients without trying. 

Nonetheless, the bottom line is we don’t recommend advertising cleaning services on online groups and local events.

 

Advertising Cleaning Services the Right Way

Paid Channels to Advertise Cleaning Services

Google Local Services for Cleaning Business

Advertising cleaning services on Google Local Services is by far the best way to get in front of your customers when they search for cleaning services. 

If you’re willing to spend money to grow your cleaning business and get more clients, this is where you would want to put it. It places you at the top of Google search results with a Google guaranteed checkmark.

Personally, this is where we get most of our clients for our cleaning business, Maid to Glow.

Google Ads for Cleaning Business 

We’ve been saying how Google Adwords ads are pretty much useless when advertising cleaning services throughout this article. But why?

Let’s look at a picture to understand why. 

Advertising Cleaning Services the Right Way

What is the first thing you see in this search result for “cleaning business near me” (or any variation)? It’s the results from Google Local Services. Below that, you have the Adwords results. 

People are more likely to click on the Google Local Services results than the Adword results. 

Do you know why? Because the Google Local Services provides –

  • A Google Guaranteed Checkmark, creating trustability and credibility. 
  • Readily available reviews, creating further trust and credibility and building social proof. 
  • Variety and multiple options to choose from. 

On the other hand, the businesses listed on Google Adwords have no social proof. People have little to no information about these businesses. It would work if these cleaning businesses were as famous as brands like Apple and Nike.

But since they are not, it’s highly unlikely people will convert from these ads, let alone click on them.

 

The Maidily Inner Family

 

Facebook Ads for Cleaning Business

The only time Facebook ads are worth investing in is when you’re retargeting potential customers. 

If you don’t know how retargeting ads work, here’s a quick rundown –

Retargeting means you show your ads to only the people that have visited your website at least once. 

The idea is if they have visited your website once, they’re probably somewhat interested in your service. So, getting in front of them again with retargeting ads can help you close the deal. Otherwise, they might forget about your business or lose interest. 

Other than this, Facebook ads are pretty much the same as Google ads – useless.

Advertising Cleaning Services the Right Way

Best Way to Advertise Cleaning Services

So, we’ve talked about a lot of different advertising methods. But what is the best way to advertise cleaning services?

In my opinion and experience, the best way to advertise your cleaning services is a combination of these three – Yelp, Thumbtack and Google Local Services.

These platforms help you cut through the buyer’s journey and get in front of them right away. All you need to do is – set up your profile the right way. 

Here’s another picture that shows how effective Yelp and Thumbtack really are –

Advertising Cleaning Services the Right Way

What do you see right after the Google My Business results? Yes, it’s Yelp. 

People may not know or trust your business, but they do know and trust Yelp, Thumbtack and Google. And that’s why they will click on it. 

This is not only the best strategy to advertise your cleaning services, but you would be losing out on potential customers if you don’t utilize these platforms.

 

FAQ

How to advertise a cleaning business?

Answer: Find platforms and channels that require minimum investment but provide maximum returns. Also, to advertise your cleaning services better, have pictures and reviews. It’ll help build social proof and trust. 

 

Where can I advertise my cleaning business for free?

Answer: There are many platforms and ways to advertise for free, but these are the best – Yelp, Thumbtack and Google Local Services. 

 

How to advertise cleaning services on Facebook?

Answer: Set up Facebook pixel on your website and retarget potential clients through Facebook ads.

207
#ads#cleaning business ads#growth#marketing#revenue#sales
You May Also Like
The Resilience of Cleaning Businesses: Why They Remain Recession-Proof
How To Build A Cold Email Campaign For Your Cleaning Business
6 Ways to Improve Your Yelp! & Thumbtack Profiles
5 Ways to Book More Jobs for Your Cleaning Business
Author Picture
Mony Gueorguiev

Founder & CEO

Maidily

Mony’s inspiration for Maidily came from being the owner of Maid to Glow, a cleaning service company in Atlanta, serving more than 500 customers each year.

With a passion to give other cleaning business owners an opportunity to grow their business Mony believes Maidily will be the tool that will take all the stress out of running a business.

As a normal human, Mony enjoys traveling, doing lots of Bulgarian things, eating unique foods (lots of food…), exercising, hanging out with his pup, Leo, and trying on expensive watches that he will never buy.

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Popular Posts

  • Independent Cleaning Contractors vs Regular Employees

    April 29th, 2022
  • Definitive Guide on Getting Commercial Cleaning Clients

    June 24th, 2021
  • Guide to Setting up a Cleaning Business Website

    June 24th, 2021
  • Discover How to Use Yelp, Thumbtack, and Google Local Services for Your Cleaning Business

    August 10th, 2021
  • 7 Best Cleaning Business Tools

    July 29th, 2021

Subscribe & Follow

Maidily Facebook Maidily Instagram Maidily LinkedIn Maidily YouTube

What are you looking for?

Start Here Need More Cleaning Clients? Struggling to Hire Great Cleaners? Systems & Automation to Give You Freedom

About Us

About Us

Maidily is a simple and effective online scheduling software for maid service/cleaning businesses across the nation. Our online integrations will give your customers the ability to purchase services through your website in seconds. Maidily also offers complete job automation (reminders, analytics, receipt sending + MORE) functionality that works seamlessly with our dynamic calendar system to completely automate your business while increasing conversion rates. Learn More

Footer

Feeling a little lost?

  • 14-day free trial
  • Team
  • Community
  • Cleaning HQ Home

Latest Posts

  • The Resilience of Cleaning Businesses: Why They Remain Recession-Proof
  • How To Build A Cold Email Campaign For Your Cleaning Business
  • 6 Ways to Improve Your Yelp! & Thumbtack Profiles
  • 5 Ways to Book More Jobs for Your Cleaning Business
  • Cleaning Business Success Story: AZ Clean Co
  • How to Start a Cleaning Business (Under $2500)

Recent Marketing Strategies

  • The Resilience of Cleaning Businesses: Why They Remain Recession-Proof

    August 25th, 2023
  • How To Build A Cold Email Campaign For Your Cleaning Business

    June 19th, 2023
  • 6 Ways to Improve Your Yelp! & Thumbtack Profiles

    April 8th, 2023
Is there a recession looming? 📉 Maybe... Here' Is there a recession looming? 📉
Maybe...

Here's why cleaning businesses are recession resilient 👇🏻

✅ Essentiality & Demand
✅ Diverse Client Base
✅ Recurring Revenue Model
✅ Adaptability and Innovation
✅ Low Barrier to Entry
✅ Stability in Economic Cycles

Read the full article at Cleaning HQ: 
https://cleaninghq.maidily.com/cleaning-business-recession-proof/

---
Don’t have a Maidily account yet? Jump into our 14-day free trial 👇🏻

https://maidily.com
Maidily x @glisten.cleaning.academy We’ve part Maidily x  @glisten.cleaning.academy

We’ve partnered with Katie Pearse and the Glisten Academy 🎉

We know that starting and growing a cleaning business involves so much more than just scheduling software.

Glisten Academy is the ultimate business school for cleaning professionals, offering a wide range of courses that cover every topic you can imagine 🔥

From in-person workshops to cutting-edge online programs, you can be sure you’ll receive the finest education available!

Check this special offer out - you won’t find a deal like this anywhere else 👇🏻

25% OFF ANY course…
Code: MAIDILY25

👉🏻 https://glistenacademy.com/

We’re so excited for you to take advantage of this offer - all of your questions regarding how to operate and scale a cleaning business can be answered all in 1 place!
🎁 With Zapier you can now connect Maidily to 5, 🎁 With Zapier you can now connect Maidily to 5,800+ apps you already use...👇🏻

💥 Build powerful workflow automations with just a few clicks

💥 Connect with apps like Gmail, Google Sheets, Airtable, Calendly, WaveApps, QuickBooks, Hubspot + 1000's more

💥 Choose from 18 trigger (more options than others)

💥 Create Zaps directly from Maidily

💥 Available for free on every plan

Automate your cleaning business in the most powerful of ways by connecting Maidily to other powerful apps that you already use to run your business.

---

Don’t have a Maidily account yet? 
Jump into our 14-day free trial 👇🏻 https://maidily.com
A webinar on business automation and why its impor A webinar on business automation and why its important 👇🏻

👉🏻 YouTube: https://youtu.be/sLXDk82z2wQ

Tired of manually sending customer reminder emails and/or text messages? 💥
...Tired of manually sending ETA text messages? 💥

Effortlessly automate your customer reminders + more 💪🏻

Just set it and forget it 😉

...Don’t forget to subscribe 🎯
Check out our short webinar on the importance of o Check out our short webinar on the importance of online booking 👇🏻

👉🏻 YouTube: https://youtu.be/zjB1FsRbWE0

Online booking forms are a MUST have for businesses. Make it easy & seamless for your customers to book your services online! 🔥

Book jobs while you sit on your couch 💥

...Don't forget to subscribe 🎯
We’ve been quiet 🤐...but we have good reason We’ve been quiet 🤐...but we have good reason behind this!
We’ve been working on a few small things and a lot of BIG things! 💪🏻

Let’s start with the small things - check out the attached post images.

We’ll have a variety of small improvements in addition to these.
Actually we already have a few out that you may have noticed...

👉🏻 All jobs are now showing 1 year in advance
👉🏻 When creating a job for a customer that has previously had a job creating the details (basics) of the job will automatically be loaded based on the last created job
 📍This applies for different addresses and unit numbers

Let’s move into the BIG changes...

We’re launching a new and improved version of Maidily! 🔥

We’re calling it version 3 (v3) 👇🏻

💥 Zapier integration
💥 Fresh and updated but consistent redesign of Maidily
💥 Upgraded pricing (think of it like 10x’ing the pricing capabilities - bundling extras, categories, separate pricing per service type, multiple dependencies, excluded parameters just to name a few functions)
💥 Upgraded loading performance (no lag)
💥 New invoice design
💥 QB integration update
💥 Upgraded analytics/reporting
💥 Upgraded booking page (more dynamic)

....more to come on this 😁
👉🏻 We’ve partnered up with Juan Chaparro a 👉🏻 We’ve partnered up with Juan Chaparro at @pipehirehrm, an all-in-one solution that helps solve for hiring, managing, and retaining cleaning business employees, to offer you a deal that you can’t find anywhere else…

50% OFF For 3 Months 🔥

Use the code below when signing up for Pipehire 👇🏻

CODE: 3MONTHSMAIDILY

Get started with Pipehire 👉🏻 https://lnkd.in/dXC92Rji 

You can also access Pipehire within Maidily - scroll down until you see the Pipehire icon on the left column and click it!

--

Don’t have a Maidily account yet? Sign up for our 14-day free trial 👇🏻
https://maidily.com
Not getting bookings through Yelp! or Thumbtack? Y Not getting bookings through Yelp! or Thumbtack? You should be…
Check out what you can do about it 👇🏻

🔑 Set Up a Professional Profile
🔑 Promptly Respond to Inquiries
🔑 Use Promotions and Deals
🔑 Utilize the Ad Services
🔑 Follow Up with Customers
🔑 Optimize Your Listing for SEO

Read the full article at Cleaning HQ: https://cleaninghq.maidily.com/6-ways-to-improve-yelp-thumbtack-profiles/

---

Don’t have a Maidily account yet? Jump into our 14-day free trial 👉🏻 https://maidily.com
💰 Do you want to know how Mony Gueorguiev made 💰 Do you want to know how Mony Gueorguiev made $120,000+ in the 1st year of starting his cleaning business? :moneybag:

💪🏻 He will be talking about what actions he took to get to $120,000+ on Wed, March 22, 2023, 11:00 AM–1:00 PM EST!

He’ll be doing a FREE webinar (How to Grow Your Cleaning Business) with Juan Chaparro, Founder of Gmaids and Pipehire, who will be discussing the best practices that you can follow for hiring & recruiting - a MAJOR pain point for all of us in this industry!

💥 What will you get out of this?

A step-by-step strategy to grow your residential cleaning business from a hiring and sales perspective!If you want to grow and hit that $1M a year revenue while you keep things in balance, this workshop is for you

👉🏻 Save Your Seat By Clicking the Link in Bio

What you’ll learn:

🔑 Hiring & Recruiting
The seven stages of the employee recruiting process:

• Acquisition
• Screening
• Interviewing
• Training
• Onboarding
• Management
• Referral

🔑 Sales & Marketing
The eight ways you can maximize revenue:

• Optimized website
• Online booking
• Online payment
• Business automation
• GLS/GMB profiles
• Yelp/Thumbtack profiles
• Reviews
• Leads/sales

🚨 Stop struggling, reduce stress, and increase sales!
Seriously, jump in…it’s free…

👉🏻 Save Your Seat By Clicking Link in Bio
Follow on Instagram

Copyright © 2023 · Maidily · Rights reserved