Running a cleaning business takes a lot of work, from managing employees and customers to turning a profit. Small business owners can simplify processes and free up time with cleaning business tools. The right technology will automate management and help you focus on growing your business. Continue reading to learn about the best cleaning business tools available for maintaining customer relationships, building a website, marketing, social media scheduling, and employee training.
Cloud-Based Management Software For Time-Saving Business Operations
Your cleaning business starts with your customers! With a customer relationship management (CRM) system, you can effectively manage and track communication with customers all while monitoring jobs, whether via email, phone, or even text. CRM/scheduling software systems solve many needs at once for business owners by streamlining operations and automating processes.
Some major advantages of cloud-based management software include:
- Keep all customer information centralized and accessible in one place
- Coordinate communications (and avoid redundancies or spamming your clients)
- Scale as you start growing your cleaning business
- Improve communication, productivity and efficiency
- Store history of communication to reference at any time
- Segment customers to better manage and even automate communications
- Learn the best times to reach out to customers (to increase bookings)
- Discover ways to optimize communications and grow your business
The go-to choice for cleaning businesses: Maidily
Maidily offers a specialized CRM platform for cleaning business owners, made by a cleaning business owner (me!). It comes with a range of features that touch on every aspect of your business like tracking customer data, invoicing, and providing customer discounts. This scheduling CRM will improve your customer acquisition and retention by automating tasks and providing detailed performance reporting.
Features You’ll Love:
- Automated customer communications will ensure you never miss a contact point
- Online booking enables your customers to book anytime, even after business hours
- The Scheduling feature lets you manage jobs and employees in one place
Website Builder
Add a quality website builder to your list of top tools for your cleaning business. Think of your website as the digital storefront of your cleaning business. A professionally designed website will give customers a first impression of your business (and of course you want to make a good one).
Plus, more and more consumers prefer to book services online, says a study from Allied Market Research. With a well-designed website that supports online booking, you will almost certainly see an increase in clientele if you
When searching for a content management system to set up a cleaning business website, use the following checklist:
- Easy to use and navigate, with a drag and drop builder
- Attractive templates for cleaning business and customizable designs (to apply your branding)
- SEO optimization tools
- Responsive features, so your website looks great from any smart device
- App and software integrations (to link with other business tools
The go-to choice for cleaning businesses: Wix
The Wix website builder offers a user-friendly platform that employs intuitive technology. You can easily build your website with the drag and drop website editor (that anyone can use). Choose one of their customizable, designer-made website templates (they have hundreds), and you can have a new website built in minutes.
Features You’ll Love:
- Reliable and free website hosting
- Advanced SEO tools for increasing your online presence
Our runner-up: WordPress
As one of the most widely-used platforms, WordPress provides an easy to use website builder. customization. Business owners love this one because you can create and publish a website totally for free. If you really know what you’re doing, WordPress comes with limitless opportunities for site
Features You’ll Love:
- Integrates easily with other cleaning business tools and programs
- Create your own theme or use the templates they’ve designed.
Marketing Software
You’ll want to invest in marketing to get your name out there and get more customers for your cleaning business. Numerous business tools help small businesses with basic marketing, whether email promotion, social media, SEO, and beyond.
The go-to choice for cleaning businesses: Moz.com
Think of Moz as your all-in-one SEO toolset that will teach you about marketing and help your website rank higher. Not only does Moz provide you with great SEO tools, they also host SEO education through free courses, webinars, and other resources.
Features You’ll Love:
- Site audits uncover SEO issues and provide recommendations for improvements
- Keyword research simplifies competitor research
- Custom SEO reporting that you can design yourself to track performance
Social Media Scheduling Tools
Many cleaning business owners understand the importance of social media when it comes to acquiring and retaining clients but underestimate the effort and planning it takes to successfully operate across all social media channels.
Growing your online audience and posting online ad campaigns can eat up a huge chunk of time every month. Social media scheduling tools grant you the ability to plan and schedule social media posts in advance and take a “set it and forget it” approach. That way, you can focus your time and attention on other areas of your business.
The go-to choice for cleaning businesses: HootSuite
Hootsuite will act as your social media manager so you don’t have to hire one (or do it yourself). Use Hootsuite to make and schedule posts on major social platforms that include Twitter, Facebook, LinkedIn, Google+, and more.
Features You’ll Love:
- Automatic post scheduling and monitoring across all social channels
- Social media communications with customers are tracked all in one place
Online Training Software Will Help You Run a Clean Operation
Properly training cleaning staff is essential for operating a successful cleaning business. Think of every employee as a brand ambassador for your business. After all, they represent your business to each and every customer. Make sure everyone who works for you is on the same page when it comes to your company standards and practices.
Want a way to easily and effectively train employees in universal cleaning procedures, safety protocols, and your company policies? Check out these customized training programs using business software designed so your employees can learn and retain information.
The go-to choice for cleaning businesses: Absorb LMS
This learning management system uses AI to create custom training plans for your employees that are designed to teach according to their learning style. Absorb has training solutions for businesses of all sizes and for all industries.
Features You’ll Love:
- Observation checklists that bridge the gap between online and on-the-job training
- A mobile app that lets employees learn anywhere, anytime
Our runner-up: Mindflash
Mindflash was created for remote learning online. Your employees can easily complete their required training no matter their location. You can create course material and track your employee performance easily from one place using the Mindflash dashboard.
Features You’ll Love:
- Personalized user experiences that encourage and reinforce learning and retention
- Centralized learning materials that can be accessed from anywhere
- Flexible reporting and analytics that can be customized for your business
Conclusion
Today’s online, technology-driven society, enables you to scale up your cleaning business with the right tools. Research which cleaning business software and tools best suit your business to improve and grow – you won’t regret it when you’re enjoying all of the time you’ve freed up using business software solutions to simplify your operations.
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