• Skip to main content
  • Skip to primary sidebar
  • Skip to footer
Cleaning HQ
  • Start Here
  • Hiring & Training
  • Sales & Marketing
  • Systems & Automation
  • Scheduling Software

How to Get More Customers for Your Cleaning Business

June 23, 2021     in Case Study, Sales & Marketing, Start Here     by Mony      Leave a Comment

Running a cleaning business brings endless challenges — pricing, finding good employees, insurance and tax regulations — the challenges never end. But the most important challenge is of course to build a profitable business, that’s what this is all about.

In order to build a profitable cleaning business, acquiring and retaining customers is the number one priority that we should devote the majority of our time to.

The 4 most powerful ways to get more customers are:

(1) Referrals

(2) Email Campaigns

(3) Yelp and Google Business

(4) Social media marketing.

Let’s dive into how to get the most out of each.

 

1. Referrals 

Who were your first customers? They were most likely friends and family or people you already knew. This is because people buy from people they know and trust. Even huge enterprises like AirBnB and Uber attribute their success to the power of referrals.

Just because you’ve been in business for one or two years doesn’t mean it’s too late to leverage referrals—it’s always a good time to leverage referrals.

How do you leverage a referral program, you ask? Simply ask for it! Simply ask customers once you finish a job by sending an email or use a referral software to send to customers and friends and family. Use a software referral program like Vyper, Ambassador, or even just create a special coupon code that’s assigned to each person you reach out to.

2. Email Campaigns

Launching email campaigns is one of the most effective ways to get new leads and convert them to customers.

Collecting emails is as easy as it can be. All it takes is asking for the prospect’s name and email address, by offering them a free or discounted product in exchange.

This can be done by offering them a free Ebook or infographic once they hop on to your website’s homepage. Make sure it’s something relevant to your audience than they can get value from. A free Ebook would be a better option.

Not only do they help convert traffic into sales, but you get a chance to build a relationship with the prospective client, which increases the likelihood of customer retention.

Take advantage of email marketing services like MailChimp/ConvertKit/Constant Contact to help you automate your email marketing and make the best out of it.

 

 

3. Your Yelp and Google Business Page

The goal of social media isn’t to sell people things. The goal is to be social, that is, to form relationships. The biggest mistake I’ve seen in social media is when companies try to use social media solely as a place to sell.

It’s like going to a BBQ with friends and having that one guy try to sell you on some product while you’re trying to relax?

There are 3 goals of social media:

      1. To make your company easily accessible to potential customers
      2. Interacting with your customer base
      3. Social trust

Do these 3 things well and watch the leads pour in.

Setting up the accounts is pretty straightforward so let’s take a look at some best practices for the top 3: Yelp, Google, and Facebook.

  • Yelp: There are roughly 140 million users visiting Yelp every month! In my cleaning business’s first year I had $60,000 worth of leads come from Yelp alone (picture of Revenue between April 2019 – March 20th. Here are four tips for successfully running your Yelp account:
      1. Add your photo (owner/manager) to the profile. This will give you a personable edge over those big faceless companies.
      2. Add before and after photos of your best work to the highlights page.
      3. Make your Call to Action links to the next step to book appointments.
      4. Create response templates To streamline getting back to Every inquiry you get. Don’t Ghost on your customers!

 

  • Google: In 4-5 months I usually get 400+ leads come in from Google, with the average job being over $130, granting me at least $52,000. Apart from the same tips from Yelp, make sure to:
      1. Take time and constantly adjust your target market.
      2. Start off with a big budget and then move down if it seems ineffective or too expensive. This will help you better understand where to spend your time and efforts as you’ll have more data to analyze.
      3. Try multiple strategies (A/B Testing) and always track and measure its progress

 

  • Facebook: Facebook is a place where people spend tons of time looking for ideas and are open to exploring. In other words, everyone is ready to mingle with your company! You’ll want to balance just being helpful with gently guiding people towards your company. With Facebook you’ll just want to make sure to:
      1. Prioritize helping others over trying to help yourself. By doing so you’ll actually end up helping yourself more.
      2. Take risks and put out content that creates energy. Mix it up
once in a while and get people’s attention. Bring up topics like: “5 things Customers do that offend maid service workers.” This type of content will drive traffic and gives you a platform to show how your service is unlike any other. But remember: play nice.

 

4. Social Media Networking

 The secret to success, whether you’re trying to become CEO or trying to get more law clients is: you need to network. Social media platforms, like Facebook, Instagram, and LinkedIn, are magical tools that allow you to foster impactful relationships right from your desk or phone.

There are 2 main ways to use social media to your advantage, let’s take a look at both.

      1. Directly interact with people in common/general groups or online networks. Since we are trying to gain cleaning clients, which are normally homeowners and complex residents, we’re going to want to “hang out” where these people hang out. Join Facebook groups from your city where people ask general questions about where to go for services, join neighborhood groups, or request to become a preferred vendor for a neighborhood HOA website.
      2. Create your own social media page (instructions here) or forum where you can foster your own specific community. The main goal here is to engage with your customers by building customer relationships, increasing brand awareness, and by sharing your industry expertise.

Top tips for running a successful Facebook page are:

      1. Earn responsive badges by responding very quickly to messages and inquiries
      2. Make quality posts and worry less of quantity
      3. Post at the best times (Facebook = Wednesday at 3p or 12p-1p on Saturday and Sunday)
      4. Use high-quality images to build your site
      5. Mix it up with videos by using Facebook live

Here’s a full list of 26 tips from the marketing masters at Hubspot.

 

Ready, Set, Grow!

Follow these steps and watch the customers pour in. One final question remains, though: How are you going to manage all these new jobs?

Invest in software, like Maidily, that automates capturing leads and scheduling your clients’ jobs. Don’t try to do everything manually and risk losing all those clients you worked so hard to acquire.

Learn more about how Maidliy can help you organize, maintain, and grow your cleaning business.

106
#cleaning business#customers#growth#marketing#sales#software
You May Also Like
5 Ways to Book More Jobs for Your Cleaning Business
Cleaning Business Success Story: AZ Clean Co
How to Start a Cleaning Business (Under $2500)
5 Ways to Reduce Costs in your Cleaning Business
Author Picture
Mony Gueorguiev

Founder & CEO

Maidily

Mony’s inspiration for Maidily came from being the owner of Maid to Glow, a cleaning service company in Atlanta, serving more than 500 customers each year.

With a passion to give other cleaning business owners an opportunity to grow their business Mony believes Maidily will be the tool that will take all the stress out of running a business.

As a normal human, Mony enjoys traveling, doing lots of Bulgarian things, eating unique foods (lots of food…), exercising, hanging out with his pup, Leo, and trying on expensive watches that he will never buy.

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Popular Posts

  • Definitive Guide on Getting Commercial Cleaning Clients

    June 24th, 2021
  • Guide to Setting up a Cleaning Business Website

    June 24th, 2021
  • Discover How to Use Yelp, Thumbtack, and Google Local Services for Your Cleaning Business

    August 10th, 2021
  • 7 Best Cleaning Business Tools

    July 29th, 2021
  • 7 Ways to Promote Your Cleaning Business

    July 12th, 2021

Subscribe & Follow

Maidily Facebook Maidily Instagram Maidily LinkedIn Maidily YouTube

What are you looking for?

Start Here Need More Cleaning Clients? Struggling to Hire Great Cleaners? Systems & Automation to Give You Freedom

About Us

About Us

Maidily is a simple and effective online scheduling software for maid service/cleaning businesses across the nation. Our online integrations will give your customers the ability to purchase services through your website in seconds. Maidily also offers complete job automation (reminders, analytics, receipt sending + MORE) functionality that works seamlessly with our dynamic calendar system to completely automate your business while increasing conversion rates. Learn More

Footer

Feeling a little lost?

  • 14-day free trial
  • Team
  • Community
  • Cleaning HQ Home

Latest Posts

  • 5 Ways to Book More Jobs for Your Cleaning Business
  • Cleaning Business Success Story: AZ Clean Co
  • How to Start a Cleaning Business (Under $2500)
  • 5 Ways to Reduce Costs in your Cleaning Business
  • 5 Ways to Retain Cleaning Contractors for your Business
  • How to Advertise your Cleaning Services

Recent Marketing Strategies

  • 5 Ways to Book More Jobs for Your Cleaning Business

    February 16th, 2023
  • Cleaning Business Success Story: AZ Clean Co

    November 8th, 2022
  • How to Start a Cleaning Business (Under $2500)

    September 10th, 2022
💰 Do you want to know how Mony Gueorguiev made 💰 Do you want to know how Mony Gueorguiev made $120,000+ in the 1st year of starting his cleaning business? :moneybag:

💪🏻 He will be talking about what actions he took to get to $120,000+ on Wed, March 22, 2023, 11:00 AM–1:00 PM EST!

He’ll be doing a FREE webinar (How to Grow Your Cleaning Business) with Juan Chaparro, Founder of Gmaids and Pipehire, who will be discussing the best practices that you can follow for hiring & recruiting - a MAJOR pain point for all of us in this industry!

💥 What will you get out of this?

A step-by-step strategy to grow your residential cleaning business from a hiring and sales perspective!If you want to grow and hit that $1M a year revenue while you keep things in balance, this workshop is for you

👉🏻 Save Your Seat By Clicking the Link in Bio

What you’ll learn:

🔑 Hiring & Recruiting
The seven stages of the employee recruiting process:

• Acquisition
• Screening
• Interviewing
• Training
• Onboarding
• Management
• Referral

🔑 Sales & Marketing
The eight ways you can maximize revenue:

• Optimized website
• Online booking
• Online payment
• Business automation
• GLS/GMB profiles
• Yelp/Thumbtack profiles
• Reviews
• Leads/sales

🚨 Stop struggling, reduce stress, and increase sales!
Seriously, jump in…it’s free…

👉🏻 Save Your Seat By Clicking Link in Bio
😭 Q: What’s one of the biggest challenges you 😭 Q: What’s one of the biggest challenges you can face in a cleaning business?

🎯 A: Finding that perfect balance between sales and hiring....right? So that you can always have bookings come in and staff ready to work and make customers happy!

Well the reality is that this is RARELY the case…

Most companies always have too many jobs and not enough employees or not enough work and too many employees.

We’re doing a free workshop 3/22 @11am with Juan Chapparo, Founder & CEO of Gmaids and Pipehire, and Mony Gueorguiev, Founder & CEO of @maidtoglowllc and @maidily_official ...addressing these exact pain points.....

If this is your current situation grab your seat now – it’s FREE anyway…
======================

Are you a manager or owner of a residential cleaning business but you don’t have a clear business process to follow or system to follow in order to maximize growth?

Do you want to grow and hit that $1M a year revenue goal?
This workshop is for YOU!

Here’s what you’ll learn:
========================

You’ll learn how to implement The Hiring Funnel Framework and follow the 7 stages of the employee recruiting process:
✅ Acquisition
✅ Screening
✅ Interviewing
✅ Training
✅ Onboarding
✅ Management
✅ Referral
========================

You’ll understand the 8 ways you can maximize revenue to create recurring revenue growth:
✅ Optimized website
✅ Online booking
✅ Online payments
✅ Business automations
✅ GLS/GMB profiles
✅ Yelp/Thumbtack profiles
✅ Reviews
✅ Leads/sales
======================

Imagine your life after the event...

Reduced stress and increased sales while operating a more balanced business - reliable workers and bookings coming while you sit and enjoy life (literally – get bookings while sitting on your couch) or run other projects or, better yet, have more time with family!

You'll get a step by step strategy to grow your residential cleaning business from a hiring and sales perspective all under 2 hours!

Save Your Seat 👉🏻 https://buff.ly/3mE4SPs 👈🏻
🚨 Link in Bio 🚨
🪴 How to Grow Your Residential Cleaning Busines 🪴 How to Grow Your Residential Cleaning Business
Wed, March 22, 2023, 11:00 AM – 1:00 PM EDT

🎁 FREE Workshop 🎁

Do you need help balancing sales, marketing, and hiring in your residential cleaning business?

Learn from Juan Chaparro, Founder of Gmaids and @pipehirehrm , along with Mony Gueorguiev, founder of @maidtoglowllc and Maidily, successful Cleaning business owners who combined have sold more than $10M in home cleaning sales in the last 5 yrs.

👉🏻 Sign Up Link in Bio 👈🏻

❓ Who is this for?
Business owners and office sales managers need a straightforward process or system to maximize growth and scale their cleaning business. In addition, they constantly need help to balance their business growth.

💥 What will you get out of this?
A step-by-step (free) strategy to grow your residential cleaning business from a hiring and sales perspective, all under 2 hrs of training.

If you want to grow and hit that $1M a year revenue while you keep things in balance, this workshop is for you; this is what you’ll learn.

👉🏻 Grab your seat here! Link in bio 👈🏻
https://buff.ly/3mE4SPs

➡️ In the area of Hiring and Recruiting
Learn how to implement The Hiring Funnel Framework and follow the seven stages of the employee recruiting process:
• Acquisition
• Screening
• Interviewing
• Training
• Onboarding
• Management
• Referral

➡️ In the area of Sales and Marketing:
Understand the eight ways you can maximize revenue to create recurring revenue growth:
• Optimized website
• Online booking
• Online payment
• Business automation
• GLS/GMB profiles
• Yelp/Thumbtack profiles
• Reviews
• Leads/sales

Join our free workshop and stop struggling, reduce stress, and increase sales while operating a more balanced business

👉🏻 Grab your seat here! Link in bio 👈🏻
Is it possible to get 5-6 bookings PER day while y Is it possible to get 5-6 bookings PER day while you sit on your couch?
Oh, yes it is 💪🏻

🚀 Do you have an online booking form?
🚀 Do you have a beautiful website?
🚀 Do you have 2-3 5-star reviews on Yelp/Thumbtack/GLS/GMB?

Maidily can get you ALL of that 💥

We’re a Top Rated Scheduling Software Made Specifically for Cleaning Businesses 
What are you waiting for? 
Jump in & start 💰

👉🏻 14-day free trial (no credit card): www.maidily.com
Do you have a website for your cleaning business? Do you have a website for your cleaning business?
If you don't, you are LEAVING money on the table 💸 

In this age of digital revolution you NEED to have a website just as a STARTING point to compete 🎯

Having the ability to take online bookings & accepting credit/debit cards should be one of the first things you include in your business 💳

👉🏻Get Your Optimized Website: https://maidily.com/template

---
...P.S we support for life and you own your website 100% 💪🏻
Are you getting 5 new bookings per day? You should Are you getting 5 new bookings per day? You should be…

Our customers are 💪🏻…you can too!

No need to pick up the phone OR move from the couch 🚀

Optimized website? ✅
Beautiful online booking form? ✅
5-star review collection process? ✅

Jump in & get set up!
👉🏻 14-day free trial (no credit card): www.maidily.com
2-Way Calling 💥 Place & receive phone calls di 2-Way Calling

💥 Place & receive phone calls directly through Maidily for FREE

👉🏻 Use your free phone number to place calls
👉🏻 Call with 1 click from the Customer profile, Jobs, or Quotes
👉🏻 Inbound calls get linked to the customer profile
👉🏻 Track call history
👉🏻 Access historical call recordings

---

Don’t have a Maidily account yet? 
It’s time to sign up and not miss out on saving your business money 💪🏻

14-day free trial 💥www.maidily.com
New year = new opportunities for growth 💪🏻🚀
 
👉🏻 Send quotes
👉🏻 Book jobs
👉🏻 Manage your jobs on the go
👉🏻 Get paid 4x faster by taking credit/debit cards

Jump into our 14-day free trial 💥
www.maidily.com (no credit card required)
How easy is it to get 6 new bookings in 1 day?
👉🏻Very easy!

Optimized website? ✅
Beautiful online booking form? ✅
5-star review collection process? ✅

We have all of those things + more ready to go for you!

Jump into Maidily - start growing your cleaning business today!
👉🏻 14-day free trial (no credit card): www.maidily.com
Follow on Instagram

Copyright © 2023 · Maidily · Rights reserved