• Skip to main content
  • Skip to primary sidebar
  • Skip to footer
Cleaning HQ
  • Start Here
  • Hiring & Training
  • Sales & Marketing
  • Systems & Automation
  • Scheduling Software

How to Get More Customers for Your Cleaning Business

June 23, 2021     in Case Study, Sales & Marketing, Start Here     by Mony      Leave a Comment

Running a cleaning business brings endless challenges — pricing, finding good employees, insurance and tax regulations — the challenges never end. But the most important challenge is of course to build a profitable business, that’s what this is all about.

In order to build a profitable cleaning business, acquiring and retaining customers is the number one priority that we should devote the majority of our time to.

The 4 most powerful ways to get more customers are:

(1) Referrals

(2) Email Campaigns

(3) Yelp and Google Business

(4) Social media marketing.

Let’s dive into how to get the most out of each.

 

1. Referrals 

Who were your first customers? They were most likely friends and family or people you already knew. This is because people buy from people they know and trust. Even huge enterprises like AirBnB and Uber attribute their success to the power of referrals.

Just because you’ve been in business for one or two years doesn’t mean it’s too late to leverage referrals—it’s always a good time to leverage referrals.

How do you leverage a referral program, you ask? Simply ask for it! Simply ask customers once you finish a job by sending an email or use a referral software to send to customers and friends and family. Use a software referral program like Vyper, Ambassador, or even just create a special coupon code that’s assigned to each person you reach out to.

2. Email Campaigns

Launching email campaigns is one of the most effective ways to get new leads and convert them to customers.

Collecting emails is as easy as it can be. All it takes is asking for the prospect’s name and email address, by offering them a free or discounted product in exchange.

This can be done by offering them a free Ebook or infographic once they hop on to your website’s homepage. Make sure it’s something relevant to your audience than they can get value from. A free Ebook would be a better option.

Not only do they help convert traffic into sales, but you get a chance to build a relationship with the prospective client, which increases the likelihood of customer retention.

Take advantage of email marketing services like MailChimp/ConvertKit/Constant Contact to help you automate your email marketing and make the best out of it.

 

 

3. Your Yelp and Google Business Page

The goal of social media isn’t to sell people things. The goal is to be social, that is, to form relationships. The biggest mistake I’ve seen in social media is when companies try to use social media solely as a place to sell.

It’s like going to a BBQ with friends and having that one guy try to sell you on some product while you’re trying to relax?

There are 3 goals of social media:

      1. To make your company easily accessible to potential customers
      2. Interacting with your customer base
      3. Social trust

Do these 3 things well and watch the leads pour in.

Setting up the accounts is pretty straightforward so let’s take a look at some best practices for the top 3: Yelp, Google, and Facebook.

  • Yelp: There are roughly 140 million users visiting Yelp every month! In my cleaning business’s first year I had $60,000 worth of leads come from Yelp alone (picture of Revenue between April 2019 – March 20th. Here are four tips for successfully running your Yelp account:
      1. Add your photo (owner/manager) to the profile. This will give you a personable edge over those big faceless companies.
      2. Add before and after photos of your best work to the highlights page.
      3. Make your Call to Action links to the next step to book appointments.
      4. Create response templates To streamline getting back to Every inquiry you get. Don’t Ghost on your customers!

 

  • Google: In 4-5 months I usually get 400+ leads come in from Google, with the average job being over $130, granting me at least $52,000. Apart from the same tips from Yelp, make sure to:
      1. Take time and constantly adjust your target market.
      2. Start off with a big budget and then move down if it seems ineffective or too expensive. This will help you better understand where to spend your time and efforts as you’ll have more data to analyze.
      3. Try multiple strategies (A/B Testing) and always track and measure its progress

 

  • Facebook: Facebook is a place where people spend tons of time looking for ideas and are open to exploring. In other words, everyone is ready to mingle with your company! You’ll want to balance just being helpful with gently guiding people towards your company. With Facebook you’ll just want to make sure to:
      1. Prioritize helping others over trying to help yourself. By doing so you’ll actually end up helping yourself more.
      2. Take risks and put out content that creates energy. Mix it up
once in a while and get people’s attention. Bring up topics like: “5 things Customers do that offend maid service workers.” This type of content will drive traffic and gives you a platform to show how your service is unlike any other. But remember: play nice.

 

4. Social Media Networking

 The secret to success, whether you’re trying to become CEO or trying to get more law clients is: you need to network. Social media platforms, like Facebook, Instagram, and LinkedIn, are magical tools that allow you to foster impactful relationships right from your desk or phone.

There are 2 main ways to use social media to your advantage, let’s take a look at both.

      1. Directly interact with people in common/general groups or online networks. Since we are trying to gain cleaning clients, which are normally homeowners and complex residents, we’re going to want to “hang out” where these people hang out. Join Facebook groups from your city where people ask general questions about where to go for services, join neighborhood groups, or request to become a preferred vendor for a neighborhood HOA website.
      2. Create your own social media page (instructions here) or forum where you can foster your own specific community. The main goal here is to engage with your customers by building customer relationships, increasing brand awareness, and by sharing your industry expertise.

Top tips for running a successful Facebook page are:

      1. Earn responsive badges by responding very quickly to messages and inquiries
      2. Make quality posts and worry less of quantity
      3. Post at the best times (Facebook = Wednesday at 3p or 12p-1p on Saturday and Sunday)
      4. Use high-quality images to build your site
      5. Mix it up with videos by using Facebook live

Here’s a full list of 26 tips from the marketing masters at Hubspot.

 

Ready, Set, Grow!

Follow these steps and watch the customers pour in. One final question remains, though: How are you going to manage all these new jobs?

Invest in software, like Maidily, that automates capturing leads and scheduling your clients’ jobs. Don’t try to do everything manually and risk losing all those clients you worked so hard to acquire.

Learn more about how Maidliy can help you organize, maintain, and grow your cleaning business.

121
#cleaning business#customers#growth#marketing#sales#software
You May Also Like
Cold Email Outreach = More Bookings for Your Cleaning Business
The Resilience of Cleaning Businesses: Why They Remain Recession-Proof
6 Ways to Improve Your Yelp! & Thumbtack Profiles
5 Ways to Book More Jobs for Your Cleaning Business
Author Picture
Mony Gueorguiev

Founder & CEO

Maidily

Mony’s inspiration for Maidily came from being the owner of Maid to Glow, a cleaning service company in Atlanta, serving more than 500 customers each year.

With a passion to give other cleaning business owners an opportunity to grow their business Mony believes Maidily will be the tool that will take all the stress out of running a business.

As a normal human, Mony enjoys traveling, doing lots of Bulgarian things, eating unique foods (lots of food…), exercising, hanging out with his pup, Leo, and trying on expensive watches that he will never buy.

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Popular Posts

  • Independent Cleaning Contractors vs Regular Employees

    April 29th, 2022
  • Definitive Guide on Getting Commercial Cleaning Clients

    June 24th, 2021
  • How to Start a Cleaning Business (Under $2500)

    September 10th, 2022
  • Guide to Setting up a Cleaning Business Website

    June 24th, 2021
  • 7 Best Cleaning Business Tools

    July 29th, 2021

Subscribe & Follow

Maidily Facebook Maidily Instagram Maidily LinkedIn Maidily YouTube

What are you looking for?

Start Here Need More Cleaning Clients? Struggling to Hire Great Cleaners? Systems & Automation to Give You Freedom

About Us

About Us

Maidily is a simple and effective online scheduling software for maid service/cleaning businesses across the nation. Our online integrations will give your customers the ability to purchase services through your website in seconds. Maidily also offers complete job automation (reminders, analytics, receipt sending + MORE) functionality that works seamlessly with our dynamic calendar system to completely automate your business while increasing conversion rates. Learn More

Footer

Feeling a little lost?

  • 14-day free trial
  • Team
  • Community
  • Cleaning HQ Home

Latest Posts

  • Cold Email Outreach = More Bookings for Your Cleaning Business
  • The Resilience of Cleaning Businesses: Why They Remain Recession-Proof
  • 6 Ways to Improve Your Yelp! & Thumbtack Profiles
  • 5 Ways to Book More Jobs for Your Cleaning Business
  • Cleaning Business Success Story: AZ Clean Co
  • How to Start a Cleaning Business (Under $2500)

Recent Marketing Strategies

  • Cold Email Outreach = More Bookings for Your Cleaning Business

    October 8th, 2023
  • The Resilience of Cleaning Businesses: Why They Remain Recession-Proof

    August 25th, 2023
  • 6 Ways to Improve Your Yelp! & Thumbtack Profiles

    April 8th, 2023
Follow on Instagram

Copyright © 2023 · Maidily · Rights reserved