• Skip to main content
  • Skip to primary sidebar
  • Skip to footer
Maidily Cleaning HQ
  • Start Here
  • Hiring & Training
  • Sales & Marketing
  • Systems & Automation
  • Scheduling Software

7 Ways to Promote Your Cleaning Business

July 12, 2021     in Case Study, Sales & Marketing, Start Here     by Mony      Leave a Comment

Looking for ways to find new clients and improve your cleaning business marketing strategies? Even if you provide top-notch cleaning services, potential clients can’t book with you if they don’t know about your business. This article will walk you through the best cleaning business marketing tactics with surefire tips to grow your cleaning business.

 

1. Know Your Customers

Marketing your cleaning business begins with audience research: getting to know your customers, discovering what they want, and then answering those needs. 

Who are your customers? Do some research to learn about their interests, habits, behaviors, where they live, age, etc. This information will help tailor your marketing strategy and messaging. Put yourself in your customers’ shoes. Speak to them “in their language”. 

For example, busy professionals don’t have a lot of time, so you’ll want to keep messaging short and to the point with catchy headlines. Explain why your service can help save them time, money, or whatever pain point you answer. 

 

 

2. Tidy Up Your Cleaning Service Website

Think of your website as a modern day storefront. It’s the face of your business, so you’ll want to create a website that looks professional and user-friendly. If you don’t have one already, set up a cleaning business website right away. Then make sure to follow these tips:

✓ Choose a cleaning business website template or design that looks professional 

✓ Include consistent branding 

✓ Use a user-friendly design that encourages customers to book your services

✓ Add a place to collect customer contact details, such as gated content, so you can stay in touch with customers with new services and promotions.

 

3. Make Booking A Breeze

You want to make it as easy as possible for customers to book your cleaning services. 

Ways to improve booking: 

✓ Offer easy online scheduling through your website that customers can find right away

✓ Accept booking modification and cancellation requests online

✓ Send out follow-up emails and reminders so your customers don’t forget their bookings

✓ Keep track of new and loyal customers, through client relationship management software

Your best bet? Invest in a quality client relationship management (CRM) software. The Maidily cleaning service tool offers a robust cloud-based CRM platform specifically designed for cleaning businesses. 

With Maidily, your customers can book cleaning services right from your website (even during after hours, when you’re not in the office). Plus, you get a full customer management platform along with dynamic features that streamline customer scheduling. Maidily has an entire suite of solutions for your cleaning business so you can schedule and track bookings and client information all in one place.

 

 

4. Connect With People Locally

Wondering: “How do I get clients for my cleaning business“? Cleaning business owners often overlook sites like Yelp, Google, and Thumbtack. Some business owners are turned off by the fact that you have to pay to advertise on these sites, but keep in mind that people using these sites are ready to buy. 

Potential leads from these high-quality, highly-targeted ads could turn into recurring monthly revenue. These ads, combined with a CRM that provides online booking services, can increase your cleaning business sales by thousands a month. 

Make sure to fill out your profile correctly. Build a solid reputation so your business profile has a good amount of positive reviews on these three sites. You’ll grow your cleaning business substantially using just this tactic by itself.

 

5. Use a Combination of Online and Offline Advertising

When it comes to cleaning service marketing, you want to cast your net wide. Think locally to target potential clients, with traditional offline methods like pamphlets, directory listings, and sponsoring local events. Promote your cleaning business online, too, with email marketing or social media. Include the following on your marketing checklist:

✓ Explore Social Media Advertising

Social media platforms have made it easy and affordable to advertise effectively online. Use Facebook’s Creator Studio, a free tool which you can use to post on Facebook and Instagram.  Create posts and ads that target your audience or drive traffic to your website.

 

 

✓ Google Ads (Formerly Google Adwords)

Google’s powerful algorithms determine how businesses appear in search results when consumers look for goods and services. Google Ads is the platform you can use to place ads for your business. Cleaning businesses should especially consider Google’s SERP for Local Business to advertise to customers in your area.

 

✓ Network, Network, Network!

The old saying “it’s not what you know, but who you know” still holds true. Get out in your community and network. Attend local events and talk to other community members. Consider sponsorship opportunities with local charities and sport teams.

 

✓ Use Direct Mail Services

Direct mail provides an effective strategy for local cleaning business marketing. Target specific neighborhoods in your service area where you believe people have the need (and the extra income) to hire a cleaning service. This could mean targeting neighborhoods with large homes or parts of town where young professionals tend to live.

 

6. Ask For Customer Feedback

Once you start a cleaning business, positive reviews help gain leads from sites like Yelp, Google, and Thumbtack. Ask your customers to provide feedback by leaving reviews that highlight their positive experiences with you. Don’t forget to respond to negative online reviews.

 

7. Encourage Customer Referrals

Never underestimate the power of word of mouth when it comes to marketing your cleaning business. You can encourage personal referrals by asking satisfied customers to refer their friends and family. You can even offer a refer-a-friend promotion, with discounts on services for customers referred. It’s a win-win for you and your customers!

 

Conclusion

Figuring out how to market your cleaning business can take a bit of trial and error before you get it right. Don’t be afraid to experiment. Start by offering the best cleaning service possible. Get to know your customers, what they look for, and how to answer those needs. 

From there, make booking and communication simple, with automated customer communication and online booking, for maid service made easy. Use these tips to start growing your cleaning business and mop up your competition!

137
#best ways to market your cleaning business#cleaning business#marketing
You May Also Like
Independent Cleaning Contractors vs Regular Employees
How to Hire Employees for Your Cleaning Business
How to Find Customers Without Trying
6 Ways to Promote your Cleaning Business
Author Picture
Mony Gueorguiev

Founder & CEO

Maidily

Mony’s inspiration for Maidily came from being the owner of Maid to Glow, a cleaning service company in Atlanta, serving more than 500 customers each year.

With a passion to give other cleaning business owners an opportunity to grow their business Mony believes Maidily will be the tool that will take all the stress out of running a business.

As a normal human, Mony enjoys traveling, doing lots of Bulgarian things, eating unique foods (lots of food…), exercising, hanging out with his pup, Leo, and trying on expensive watches that he will never buy.

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Popular Posts

  • Definitive Guide on Getting Commercial Cleaning Clients

    June 24th, 2021
  • Guide to Setting up a Cleaning Business Website

    June 24th, 2021
  • Discover How to Use Yelp, Thumbtack, and Google Local Services for Your Cleaning Business

    August 10th, 2021
  • 7 Best Cleaning Business Tools

    July 29th, 2021
  • 7 Ways to Promote Your Cleaning Business

    July 12th, 2021

Subscribe & Follow

Maidily Facebook Maidily Instagram Maidily LinkedIn Maidily YouTube

What are you looking for?

Start Here Need More Cleaning Clients? Struggling to Hire Great Cleaners? Systems & Automation to Give You Freedom

About Us

About Us

Maidily is a simple and effective online scheduling software for maid service/cleaning businesses across the nation. Our online integrations will give your customers the ability to purchase services through your website in seconds. Maidily also offers complete job automation (reminders, analytics, receipt sending + MORE) functionality that works seamlessly with our dynamic calendar system to completely automate your business while increasing conversion rates. Learn More

Footer

Feeling a little lost?

  • 14-day free trial
  • Team
  • Community
  • Cleaning HQ Home

Latest Posts

  • Independent Cleaning Contractors vs Regular Employees
  • How to Hire Employees for Your Cleaning Business
  • How to Find Customers Without Trying
  • 6 Ways to Promote your Cleaning Business
  • How to Get Customers for Your Cleaning Business – Fast!
  • 7 Ways To Get Clients for Your Cleaning Business

Recent Marketing Strategies

  • How to Find Customers Without Trying

    April 13th, 2022
  • 6 Ways to Promote your Cleaning Business

    March 23rd, 2022
  • How to Get Customers for Your Cleaning Business – Fast!

    March 15th, 2022
Find out what got missed without missing a beat! Find out what got missed without missing a beat!

Checklists are SO important for cleaning and keeping track of those important to-do items per job has never been easier with our checklist function!

🔥Create a default checklist that applies to all jobs

🔥Create categories for each to-do list item

🔥Customize your checklists per job

Ready to save time managing your cleaning business? 
Jump into our 14-day free trial 👉 www.maidily.com
You’re losing so much money by not retaining you You’re losing so much money by not retaining your existing client base. Every business owner knows that the bulk of their profit comes from recurring clients and repeat bookings.

5 Steps:

🔥 The Basics
🔥 Follow Up
🔥 Loyalty Programs
🔥 Email or SMS Marketing
🔥 Expand your Scope of Services
🔥 Fill your Cancelation Slots

Cleaning HQ: https://cleaninghq.maidily.com/convert-one-time-clients-into-recurring-clients/
Did you know you can show Estimated Working Hours Did you know you can show Estimated Working Hours on our booking page? Let your customers know how long the cleaning will take!

🔥Turn on ‘Job estimation’ & show your customers how long the job will take!

Give it a try - www.maidily.com
(Don’t have an account? Jump into our 14-day free trial)
Check out our customer portal! You can invite your Check out our customer portal!
You can invite your customers to the portal so they can:

👉 View their Past & Upcoming bookings
👉 Create new bookings
👉 Update payment information
👉 Add another payment form
👉 Cancel bookings
👉 Reschedule bookings
👉 Update their address
👉 Add a new address

Jump into our 14-day free trial and try it out for yourself! www.maidily.com
Add custom fields to the booking form + complete t Add custom fields to the booking form + complete template redesign!

🔥 Add a pick list and/or free hand text field to the booking form
🔥 Live preview your booking form, calculator, or quote page
🔥 Fresh redesigned of all customer communication emails

Want to save even MORE time managing your cleaning business?

Jump into our 14-day free trial: www.maidily.com
Do you have multiple locations? You can add your l Do you have multiple locations? You can add your locations in just a few clicks!

🔥 Easily switch between locations

🔥 Easily add locations

🔥 No limits

Happy Holidays from our entire team!!
We're SO excited for 2022!

14-day free trial (no credit card) - www.maidily.com
Charge your customers a cancelation fee! 🔥 Cha Charge your customers a cancelation fee!

🔥 Charge a cancelation fee for each canceled job

🔥 Fee can be different for each job

🔥 Receipts get updated to include cancelation fee

🔥Takes just a few clicks

Check it out --> www.maidily.com
14-day free trial
Add custom text to your booking form! 👉 Add hy Add custom text to your booking form!

👉 Add hyperlinks

👉 Edit the font size, text color, and font

👉 Add additional text to each section of the checkout page
Embed our Get a Quote page to your website! 💥 Embed our Get a Quote page to your website!

💥 Change color scheme to match your branding

💥 Customers will be created inside of your Maidily account

💥 Receive email notifications every time its filled out
Follow on Instagram

Copyright © 2022 · Maidily · Rights reserved