Looking for ways to find new clients and improve your cleaning business marketing strategies? Even if you provide top-notch cleaning services, potential clients can’t book with you if they don’t know about your business. This article will walk you through the best cleaning business marketing tactics with surefire tips to grow your cleaning business.
1. Know Your Customers
Marketing your cleaning business begins with audience research: getting to know your customers, discovering what they want, and then answering those needs.
Who are your customers? Do some research to learn about their interests, habits, behaviors, where they live, age, etc. This information will help tailor your marketing strategy and messaging. Put yourself in your customers’ shoes. Speak to them “in their language”.
For example, busy professionals don’t have a lot of time, so you’ll want to keep messaging short and to the point with catchy headlines. Explain why your service can help save them time, money, or whatever pain point you answer.
2. Tidy Up Your Cleaning Service Website
Think of your website as a modern day storefront. It’s the face of your business, so you’ll want to create a website that looks professional and user-friendly. If you don’t have one already, set up a cleaning business website right away. Then make sure to follow these tips:
✓ Choose a cleaning business website template or design that looks professional
✓ Include consistent branding
✓ Use a user-friendly design that encourages customers to book your services
✓ Add a place to collect customer contact details, such as gated content, so you can stay in touch with customers with new services and promotions.
3. Make Booking A Breeze
You want to make it as easy as possible for customers to book your cleaning services.
Ways to improve booking:
✓ Offer easy online scheduling through your website that customers can find right away
✓ Accept booking modification and cancellation requests online
✓ Send out follow-up emails and reminders so your customers don’t forget their bookings
✓ Keep track of new and loyal customers, through client relationship management software
Your best bet? Invest in a quality client relationship management (CRM) software. The Maidily cleaning service tool offers a robust cloud-based CRM platform specifically designed for cleaning businesses.
With Maidily, your customers can book cleaning services right from your website (even during after hours, when you’re not in the office). Plus, you get a full customer management platform along with dynamic features that streamline customer scheduling. Maidily has an entire suite of solutions for your cleaning business so you can schedule and track bookings and client information all in one place.
4. Connect With People Locally
Wondering: “How do I get clients for my cleaning business“? Cleaning business owners often overlook sites like Yelp, Google, and Thumbtack. Some business owners are turned off by the fact that you have to pay to advertise on these sites, but keep in mind that people using these sites are ready to buy.
Potential leads from these high-quality, highly-targeted ads could turn into recurring monthly revenue. These ads, combined with a CRM that provides online booking services, can increase your cleaning business sales by thousands a month.
Make sure to fill out your profile correctly. Build a solid reputation so your business profile has a good amount of positive reviews on these three sites. You’ll grow your cleaning business substantially using just this tactic by itself.
5. Use a Combination of Online and Offline Advertising
When it comes to cleaning service marketing, you want to cast your net wide. Think locally to target potential clients, with traditional offline methods like pamphlets, directory listings, and sponsoring local events. Promote your cleaning business online, too, with email marketing or social media. Include the following on your marketing checklist:
✓ Explore Social Media Advertising
Social media platforms have made it easy and affordable to advertise effectively online. Use Facebook’s Creator Studio, a free tool which you can use to post on Facebook and Instagram. Create posts and ads that target your audience or drive traffic to your website.
✓ Google Ads (Formerly Google Adwords)
Google’s powerful algorithms determine how businesses appear in search results when consumers look for goods and services. Google Ads is the platform you can use to place ads for your business. Cleaning businesses should especially consider Google’s SERP for Local Business to advertise to customers in your area.
✓ Network, Network, Network!
The old saying “it’s not what you know, but who you know” still holds true. Get out in your community and network. Attend local events and talk to other community members. Consider sponsorship opportunities with local charities and sport teams.
✓ Use Direct Mail Services
Direct mail provides an effective strategy for local cleaning business marketing. Target specific neighborhoods in your service area where you believe people have the need (and the extra income) to hire a cleaning service. This could mean targeting neighborhoods with large homes or parts of town where young professionals tend to live.
6. Ask For Customer Feedback
Once you start a cleaning business, positive reviews help gain leads from sites like Yelp, Google, and Thumbtack. Ask your customers to provide feedback by leaving reviews that highlight their positive experiences with you. Don’t forget to respond to negative online reviews.
7. Encourage Customer Referrals
Never underestimate the power of word of mouth when it comes to marketing your cleaning business. You can encourage personal referrals by asking satisfied customers to refer their friends and family. You can even offer a refer-a-friend promotion, with discounts on services for customers referred. It’s a win-win for you and your customers!
Figuring out how to market your cleaning business can take a bit of trial and error before you get it right. Don’t be afraid to experiment. Start by offering the best cleaning service possible. Get to know your customers, what they look for, and how to answer those needs.
From there, make booking and communication simple, with automated customer communication and online booking, for maid service made easy. Use these tips to start growing your cleaning business and mop up your competition!