The biggest struggle for cleaning businesses is to keep their business profitable, especially in times like this when the country’s economy is highly unstable due to the pandemic.
Nonetheless, coming from a mindset of keeping your business profitable is actually hurting you more than it’s helping you. Instead of thinking about how to KEEP your business profitable, which will keep you stagnant, take a more proactive approach and focus on how to INCREASE profitability. And this is what this article is about.
Here are 6 ways you can increase profits for your cleaning business –
Add More Income Streams
Upsell your Cleaning Services
Be More Efficient & Productive
Buy Supplies in Bulk
Find High-Paying Clients
Market your Cleaning Business the Right Way
1. Add More Income Streams
Adding more income streams to your business will bring you more profits. Simple as that. If you’re not expanding your income streams, you’re leaving out a lot of money on the table. Here are a few examples of ways you can add more revenue streams to your business.
- Add more services in demand – For example, sanitizing and disinfecting services are in high demand in the commercial space after the pandemic.
- Start a blog and monetize it – There are many ways you can monetize your blog – running ads, affiliate marketing, sponsorships, etc. But the best part is it will also help your business and brand grow while bringing you extra revenue.
- Sell your own cleaning products – You can start selling your own cleaning products if it aligns with your business’s long-term vision and if your business can afford it.
The bottom line is – get creative, find out what more your business can offer or sell and tap into more opportunities.
2. Upsell your Cleaning Services
This is so key still many businesses don’t do it. Don’t just go, do your thing and come back. Always try to upsell.
If you’re solo and do the cleaning yourself, learn to upsell your services. If you have employees doing the tasks, train them to upsell your services, especially the more profitable ones.
For example, if a client booked you for regular cleaning, you can easily convince them to opt-in for a few add ons like the inside of the Fridge, inside of the oven, window cleaning, baseboards, etc.
Of course, only sell what your clients actually need. The key here is to communicate the value of your services and how it will make their lives easier and better than without them.
3. Be More Efficient & Productive
Train your Employees Better – We can all agree that the biggest expense in any cleaning business is labor costs. If you don’t have any employees yet, that is totally fine. You don’t need to worry about this for now.
But for businesses that do have employees, it’s crucial that they bring out the best version in their employees. The returns you’ll get by investing some time, resources and money into providing better training to your employees are enormous. It will help you identify and capitalize on your employees’ strengths and weaknesses.
Other than that, it goes without saying that the basic training on cleaning and keeping your employees up-to-date with new equipment and machinery and how to effectively utilize resources is essential too.
Better Equipment – You need better, up-to-date equipment that will not save you a lot of time but also a lot of costs and expenses in the long run. Most equipment and machinery are a one-time purchase. So, make sure you invest in superior equipment, even if it’s an expensive purchase upfront.
Implement Technology – Consider investing in scheduling and management software. The reason why most businesses go stagnant and fail to increase their profits is that they don’t spend enough time growing their business.
Actively growing your cleaning business is the second most important aspect after providing excellent services. Most business owners want to grow their business, but they don’t get the time because they are constantly busy with redundant and repetitive tasks.
A scheduling software, such as Maidily, allows you to automate tasks and processes like customer communications, online bookings, job management and calendar functions that otherwise take a massive amount of time out of your day.
Apart from all the incredible benefits of using a scheduling software, it saves you time that you can use to work ON your business rather than IN your business.
Maidlily is a scheduling software initially made for our personal cleaning business – MadetoGlow. But now, Maidily is one of the top-rated cleaning business scheduling software in the market, with many users using it for the same reasons we just discussed.
Other than scheduling software, here is a list of the best software for your cleaning business that will help you automate different parts of your business.
4. Buy Supplies in Bulk
Some cleaning businesses make clients buy all the required supplies and products like floor cleaners, multi-purpose surface cleaners, grout cleaners, etc. But some buy their own supplies. If your business is one of them, this is for you.
You’re probably already doing this, but it’s still worth mentioning. Buying stocks and supplies in bulk will always get you discounts. It helps you save money on costs and increase your profits. But you have to be smart with it.
Only buy the supplies that are used the most. You don’t wanna stock up on supplies that are never or rarely used. That’s a loss for your business.
5. Find High-Paying Clients
The best and easiest way to increase profits for your cleaning business is to acquire high-paying clients. But the difficult part is reaching out to those clients.
As we discussed before, most business owners don’t get time to work on the growth and marketing of their business. However, it’s absolutely critical for you to market your business so you can find your ideal customers and your ideal customers can find you, which brings us to…
6. Market your Cleaning Business the Right Way
Marketing your cleaning business the right way is not only critical to increase profits, for reasons we just spoke about, but also for the overall success of your business. However, most business owners invest and waste their time, money and resources on all the wrong marketing methods and gimmicks.
It’s not their fault, though. It takes time and a lot of trial and error to find out the most effective mediums for marketing that get you the most returns on the least investments. Here is an article on how to market your cleaning business profitably. This should help you go in the right direction.
If you follow and implement any or all of these steps, we guarantee you will see your profits increasing very fast. We are not overnight success, but you’ll definitely see your business stats going in the right direction.