So you’ve learned how to start a cleaning business and have had some success, now what? If you want to expand your business and keep your success rolling, you’re going to need to figure out ways to increase sales. Advertising to attract new customers is important, but that’s not the only way to generate new revenue. Use our tips for how to increase sales and create value for both new and existing customers at your cleaning company.
Tip #1: Invest in Your Business to Create Value
One of the best ways to increase sales is to invest in your own business. When you set yourself up for success with the right tools (think technology and automation) and a well-trained team, you’ll have more time to take on new clients. You’ll also see your client retention improve. A good team and good cleaning business software will take you a long way!
Get the Right Tools for Success
Managing a cleaning business is much more streamlined than in the past because of the cleaning business tools available to small business owners. Software or apps help you with everything from customer communications to daily job scheduling.
The right customer relationship management software can mean the difference between failure and success for a small business. Stay organized on your end, and it will increase the likelihood of client retention and repeat business.
Good CRM software will have the following features to help you increase sales and grow your cleaning business:
- Automated customer communication and custom invoicing
- Customer reporting and analytics capabilities
- Automated customer subscription functionalities for repeat bookings
- Job and task management systems
Train and Manage Your Team Properly
Properly training cleaning staff and managing your team effectively will save you time in the long run. Not to mention: A well-trained employee will leave a positive impression on customers. Be sure your employees understand the services you provide and know your policies and procedures.
Also have a clear job tracking and scheduling system so you, your employees, and your customers are all on the same page. Use cleaning business software that lets you easily track and manage jobs so you can make sure your team is efficiently providing services to your customers.
Tip #2: Generate Revenue Using Targeted Advertising
In today’s digital landscape, there’s more opportunity than ever to promote your cleaning business online to increase sales revenue. While there is plenty of opportunity, there are also plenty of pitfalls. You can end up wasting a lot of money trying to figure out a digital marketing strategy that works for your business. Understand what your customers want and where they go to book services in order to market to them effectively with targeted advertising.
Try Marketing to Existing Customers
You might be thinking that increasing revenue means acquiring more customers, but don’t forget to explore ways to improve sales revenue by providing deals and promotions to your existing customers. CRM software can help you really maximize your efforts. A client management system that provides customer reporting and analytics can help you easily send customers offers they find value in and identify areas where you can upsell.
Use Local Services Marketplaces
Small business owners often overlook local services marketplaces like Google Local Services when creating a marketing plan. These online marketplaces have great earning potential! You have to invest some time and money initially, but you can increase your sales revenue by thousands a month using these sites.
To maximize the ROI you get from advertising on local services marketplaces, do the following:
- Fill out your business profiles completely and make sure all the information is accurate.
- Encourage customers to leave reviews if they’ve had a positive experience.
Manage your business’s online presence and know how to respond to negative online reviews.
Tip #3: Focus on the Customer Experience
One of the easiest ways to increase sales is to make sure your customers are happy. You have to provide value to your customers. A happy customer will spend more at your business and recommend your services to others and help you generate sales revenue. So make sure they have a positive experience with your cleaning company if you want to succeed and grow your cleaning business.
Focus on these three areas of the customer experience to improve your customer retention and drive sales:
Build an Easy-to-Use Website and Booking System
Your customers shouldn’t have to search very hard on your website to find your rates or book services. They also shouldn’t get frustrated trying to use your booking system to schedule service. Create a cleaning business website that’s aesthetically pleasing, clearly lists your services and rates, and that uses an intuitive booking system. Don’t lose revenue because a customer has a hard time navigating your site or can’t book services!
Employ Customer Retention Strategies
Anyone who has taken a Marketing 101 course knows it’s more expensive to acquire a new customer than to keep an existing customer. Returning customers provide a business with stability and repeat customers will spend a lot more money at your business than a new customer who books with you one or two times. One of the most effective customer retention strategies is rewarding customers using a loyalty program.
Remember the Importance of Word of Mouth
Word of mouth is still the most valuable form of advertising! A single happy customer can generate revenue by referring their family members, friends, and coworkers to your cleaning business. Provide the best service and the best customer experience possible. Your customers will talk about their positive experiences with your cleaning business.
Create Value to Generate Revenue For Your Cleaning Business
You can follow many different paths when learning how to increase revenue for a small business. Invest in your business and focus on creating value for your customers and unique ways to increase sales will present themselves to you. Remember to always listen to your customers and your team and be willing to try something new.