How to get cleaning clients fast? This typically comes right after closing your first few clients. You realize that you can get clients, but there’s no consistency, or the process of acquiring new clients is just too slow.
Today, you’ll learn what it really takes to get new clients fast enough and some common misconceptions and pitfalls business owners fall into when dealing with this problem.
Building momentum is the key to getting new cleaning clients fast. Don’t expect to go from “getting no clients” to “getting overwhelmed by bookings”. That’s not how things work in this business, or in any business, for that matter. First, you gotta build momentum. And have patience.
To build momentum, you need a solid plan. The first step of which is to get your first cleaning client. After that, the second, the third, and so on. After getting a few clients, use them to build your brand’s reputation and social proof.
How do you do that?
That’s how you get cleaning clients fast.
Optimize your Website & Checkout Process
The following few steps, including this one, are just some things that you can do to speed up the process of building positive momentum for your cleaning business.
And the number one thing that stops businesses from building this momentum is a poor website and checkout process. We have a guide on setting up a solid website for your cleaning business. Check it out.
Customers should be able to book your cleaning services from your websites as effortlessly as possible.
Make sure you remove all fluff from your website and only keep the most relevant information about your services that will help the customers make a decision. For example, add FAQs. Answer your customers’ questions before they can even ask.
I visit many cleaning business websites, and most, not all, are choppy, slow or just all over the place. Make sure that’s not your website. Keep your interface as smooth as possible.
Also, make sure the checkout page is optimized and easy to navigate through. Most of our upsells come through our checkout page. How? Here’s how we upsell to over 80% of our clients.
Lastly, make sure you have a Facebook (now Meta) pixel installed on your website, which brings us to…
Retarget Potential Clients
I often tell people to stay away from Facebook ads because your time and money are better spent on platforms like Yelp, Thumbtack and Google local services. However, there is an exception. The only time using Facebook ads is advisable is if you’re retargeting potential customers.
Okay, but how does it work?
Well, running retargeting ads is a lengthy concept, and I can, by no means, do justice to it here in just a few short paragraphs. But here are the basics of running a retargeting campaign.
First and most obvious, install a Facebook pixel on your website. Here’s a quick guide on how to do that by Facebook itself. Once you do that, it’ll automatically collect all the IP addresses of people that visit your website.
Since these people have already visited your website, they have shown interest in buying from you. Their buying temperature is relatively high. Therefore, they are likely to convert.
And since you’re only showing your ads to these people who have visited your website and shown interest, you’re saving a lot of your time, energy and money by not running ad campaigns based on guesses of who your audience could be.
Referral & Word of Mouth
Many business owners underestimate the value of referrals and word of mouth in the cleaning industry. But if you’re asking how to get cleaning clients fast, one of the most effective ways to do that is by referrals and word-of-mouth.
The results pile up real fast if you do a good job satisfying your customers and asking them to refer you to other people. You can even create referral programs.
Offers & Discounts
Nothing much to say. People love offers and discounts. So, give them what they want.
You can offer free add-ons or cleaning sessions or whatever.
Automate your Business Processes
When people ask how to get cleaning clients fast, their biggest obstacle is not that they can’t get clients fast enough. But they can’t handle clients once the gates open and bookings start flowing in.
So, make sure, as your business starts growing and you build momentum, you start automating as much as possible. If you’re still manually talking to every single customer during booking, setting the appointments, managing staff, and their schedule and much more, you’re pretty much setting yourself up to fail.
Instead, if you automate most of your processes, you can focus on growing your business and managing and solving new problems. If you don’t know where to start with automation, Maidily is the answer.
Maidily is the leading cleaning business scheduling software used by many cleaning businesses in the industry. It lets you schedule and automate customer communication, online booking, job management and much more.
Learn more about Maidily by checking out this interview with our founder & CEO Mony Gueorguiev on how and why he started Maidily: Meet Maidily – The Scheduling Software For Cleaning Business
Hire More Employees
Continuing the last thread, you need to hire and train more employees to keep up with the booking once you start getting momentum. The last thing you want is to turn down a potential client because you were short on cleaners or resources.
As I said before, the key is building momentum, and it does take some time. You need patience, consistency and perseverance to overcome the first few bumps and obstacles. But once you get the opportunities, make sure you capitalize on them as much as possible.